Strategy for increasing page view and decreasing bounce rate

Discussion in 'Google' started by dp2009, Apr 25, 2009.

  1. #1
    My Google landing page is very informative, bounce rate is about 50% - I guess it is extremely high - I heard normal rate is 10% or so. What I should do? I am thinking just making post shown half and make people have to click through... but bad user experience, I am afraid... Also my Adsense CTR is extremely low (0.2%), I know bigger above fold position is good, but I think visitors will have a very bad experience as well... So I put a 468x60 small one, and CPM is only about $1 (it is a job site) What is the best way to having a good visitor experience while making money?
     
    dp2009, Apr 25, 2009 IP
  2. RightMan

    RightMan Notable Member

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    #2
    Well written content with the maximum use of regular common words will entice the viewers to read the full article and thereby increasing the time spent on your site.

    Do also keep the layout clean to offer good visibility to viewers to be able to see your various offerings clearly.

    Regards,

    RightMan
     
    RightMan, Apr 25, 2009 IP
  3. kbeus21

    kbeus21 Peon

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    #3
    Remember make sure to always create your website for your visitor when you begin designing it to make money your visitors will surley notice and bounce out. Now I have a high bounce rate, but they are clicking off to my blog or forum or twitter so I don't loose them. It is ok if they are bouncing as long as it is to somewhere that will increase your relationship with them.
     
    kbeus21, Apr 25, 2009 IP
  4. nhc1987

    nhc1987 Notable Member

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    #4
    nhc1987, Apr 25, 2009 IP
  5. genicon

    genicon Peon

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    #5
    Normally, your visitors, if they come from search engines, will go to your blog posts and not the front page, so that's where you should work to get them moving :) However, I do believe that a 50% bounce rate is not that bad, after all :)
     
    genicon, Apr 26, 2009 IP
  6. Hawaii Guy

    Hawaii Guy Peon

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    #6
    I checked out that link, but it is super basic info that only would be useful if you've never had a website before. I'd like to hear other peoples thoughts on this subject though.

     
    Hawaii Guy, Apr 26, 2009 IP
  7. kandyan

    kandyan Peon

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    #7
    Quality content with related key words are best at all times.
    Increase adsense earnings by posting more adsense friendly keywords.
     
    kandyan, Apr 26, 2009 IP
  8. lakelandprinting

    lakelandprinting Peon

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    #8
    I can't imagine 10% Bounce rate being normal. That is a very low number. I think a 40% bounce rate is good.
     
    lakelandprinting, Apr 26, 2009 IP
  9. Jesper

    Jesper Peon

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    #9
    Make sure your content starts interesting, making the reader want to read through.
     
    Jesper, Apr 26, 2009 IP
  10. ~kev~

    ~kev~ Well-Known Member

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    #10
    That is about normal for generic google search results traffic.


    I dont know who told you 10%, anything less then around 30% - 40% is ok.

    Keep in mind, those are averages. When someone goes into their google webmaster tools and tells you they have a 20% bounce rate - that is an average of all of their referring sites.

    On my forum:

    Google - 48% bounce rate
    Youtube traffic - 18% bounce rate
    A portal for my forum - 8% bounce rate


    There is little that you can do to decrease the bounce rate of generic traffic - except to create quality content with descriptive titles.

    Besides that, spend your money or time on targeted advertising.

    Take a look at where you are advertising at, and take a look at the bounce. My opinion, anything less then a 20% bounce rate from the sites your advertising on would be ok.
     
    ~kev~, Apr 26, 2009 IP
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  11. nhc1987

    nhc1987 Notable Member

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    #11
    Yup, it is basic but very important.

    I've checked out your 2 blogs (via sign links) and found that you even don't follow some of these basic steps ;)

    "To know is one thing but to understand and to do correctly is something entirely different" :)

    -Michael
     
    nhc1987, Apr 26, 2009 IP
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  12. 89bytes

    89bytes Peon

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    #12
    I'm also facing the same problem in one of my site. the avg. bounce rate is near about 50% and from referral sites it's about 75% , so how can I minimize it?
     
    89bytes, Apr 26, 2009 IP
  13. lifeplayer

    lifeplayer Notable Member

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    #13
    Add more information unique quality content is the only way to help
     
    lifeplayer, Apr 26, 2009 IP
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  14. mdamin76

    mdamin76 Well-Known Member

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    #14
    336 x 280 text ads gives good conversion to me. You may want to give it a try.
     
    mdamin76, Apr 26, 2009 IP
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  15. Hawaii Guy

    Hawaii Guy Peon

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    #15
    Meh, you are probably right :) I'll look at the link again and see what I can do...
     
    Hawaii Guy, Apr 26, 2009 IP
  16. dp2009

    dp2009 Peon

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    #16
    So 50% or lower bounce rate, ok? My avg PV is about 3 pages, including bounced visitors (according to GAnalytics), is that normal, my CTR is too low, .2%... But really I have concern putting big ads on the top.. that can really have a bad impact on user experience (Visitor think it cheap, spamming?).. How you think?
     
    dp2009, Apr 29, 2009 IP
  17. Rick Glaser

    Rick Glaser Peon

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    #17
    great content should be first with advertising using about 10% of your total site.....dont make it a billboard
     
    Rick Glaser, Apr 29, 2009 IP