Hey Guys, I was reading around Digital Point and couldn't help but notice that a lot of people here skip the most important factor when create a new niche site and that is Keyword Research! Most people just jump right in and try to rank for "SEO" or "Credit Card Debit" or "Internet Marketing" and they forget or don't even know that they wont see results for years if they are trying those types of keywords. I must say I am guilty of it. I was hellbent on getting my Student Loans Site to the first page of Google that after a year and a few months I was ranking on page 20 of Google at my high point I was on Page 8. But when for no apparent reason my site dropped to page 30 I just about had enough of it and sold my student loans site. Now that I have some money behind me I've started a Collectors Car Insurance website and I'm not going to take a year to get to page #1 of Google. You know why? Because, I did keyword research. I picked 4 main keywords that are going to be categories on my blog with a remaining 11 sub-keywords that are going to be my "long-tails" I picked these keywords based off of their search volume and the amount of results in Google. For Instance one of my keywords is: Classic Car Auto Insurance 854,000 Results 280 Monthly Searches $10.66 Adwords Bid Its an achievable goal....I guess thats my point here.............. MAKE YOUR GOALS ACHIEVABLE! Trust me you don't need an eBook to learn how to do this stuff. Just do your research! http://www.google.com/sktool/#keywords? Anyway, maybe I'll make another post on how exactly to conduct keyword research.......but after a long time of studying it I feel it is the most important factor to building up your base.
I would like to find out what sort of figures you (and others) recommend for 'do-able' keyphrases. I appreciate different niches call for different approaches but is there a figure for number of searches VS number of competing pages that you would go for?
Lol. First of all, "Classic Car Auto Insurance" has 22K competing pages. THAT's what makes it an easy keyword to dominate. Learn about exact phrasing. You're doing keyword research completely wrong right now. Also, some more keywords for you that are easy to kill. car insurance classic car searches monthly: 720 competing pages:44,000 classic car insurance online 390 48,600 classic car insurance companies 210 3,050 classic car insurance company 260 10,100 classic car insurance quote 1,300 34,600 Sign up for the course in my signature. Learn to market properly. Especially before you start teaching others.
845,000 Results? Easily doable. Just copy an Ezines article and re-post it to GoArticles and make sure to put at least 6 affiliate links in the article. That article alone should earn you $35,000 each month residual if you do it right. Just imagine if you did that with 100 articles? WOW! INSTANT MILLIONAIRE!
This can be a popular misconception - whilst it seems logical that the fewer competitors, the easier it is to get the top, this isn't always the case. If you're dealing with a very specific niche then the number of results is irrelevent - there could be only 50 pages but if they're well optimised then it could be a real challenge to get to the top. My advice is to choose long tail keyword phrases and slowly narrow them down. In my previous job at an architects studio I targeted originally the term 'international architects' amongst others. Only 800,000 results for that, but the first few pages were litered with sites with a PR of 5 and much older than ours. Once we ranked on the first page for that, I moved to just 'architects'. A highly competitive term but we certainly made our way up the rankings despite there being some 42,000,000 results...
So can you submit an article written for you to another website for them to distribute with all the same links?
LOL! I see my advice or "advice" as some people would call it, is mockable here....... MY point is do something that is manageable for you, some of the keywords that Vadym listed are my keywords as well...I call 'em "sub-keywords" they go under a big umbrella of a tougher keyword, I'm sorry my post wasn't clear. I picked a DOABLE Umbrella Keyword "Classic Car Auto Insurance" and then I have a bunch of long tails underneath that. The goal is to rank for the long tails and then the big Umbrella one. DP is so cynical everyone assumes that each other doesn't know what they are talking about because of language barriers or stupidity. I was just making a point for people to do research and was posting a helpful link!
Well, actually.. the broad form of that, as I researched, is just auto insurance. Everything else is a 'sub-keyword'. And for a 22K result keyword.. that's hardly an 'umbrella'. But it's not about that. I'm telling you that you're doing the keyword research incorrectly. It's for your own benefit, I'm not here to belittle you. I'm trying to tell you how to do it properly. If you're not here to learn, then you shouldn't be here. If I was here to mock you, I'd just laugh instead of doing kw research for you, no? Oh, and, that keyword tool is site-based. Most people would rather use: https://adwords.google.com/select/KeywordToolExternal Since it doesn't limit a person to their website. And I highly doubt that I have any sort of language barrier.
Hey! I'm always up for learning about this stuff otherwise I wouldn't be working at it so hard! If you want I can PM you a detailed list of my 15 keywords I want to rank for and perhaps you have some suggestions, if not, that is okay I'll just ask you how else do you suggest I 'discover' keywords besides the google tool?
You can PM if you wish, I can help out. As far as free keyword research methods, Seobook.com does well. The external keyword tool does well. The problem isn't your keyword research itself, that's fine. It's that you simply had a mistaken conception about exact phrasing and broad phrasing, that's all.
Well even if the example wasn't perfect, the message of going after something achievable instead of something impossible is good advice.