I want to brand something, but the words in the brand is offensive and rule to some people. I was wondering if google allowed me bidding on derogatory words if its relevant to my brand?
Could you please give example of these keywords? Do you mean sexual content, Alcohol, Violence, Drugs, Guns or what? We need more info to help you.
I think that there is no problem in bidding on these keywords. But depend on the site that you're promoting just check if it is ok with the AdWords Content Policy: Anyway you can try creating your ads and bidding on your keywords once to see what happens. If you ads and/or keywords become "disapproved" the only thing that you cannot do is to insist and try to do it again or you will probably be banned by "multiple disapproval"