I want to approach a couple of companies who are in the same niche as my website about advertising on my home page. My website is a PR5 and gets approx 1500 to 2000 unique visitors a week. There will be space for only 2 advertising banners. What I want to know is how much should I charge for a standard size web Banner at the bottom of my Home page. Anyone with any ideas?
As an advertiser myself, I couldn't see paying no more than $25 a month. ... If that much. I'm afraid that just isn't nearly enough. You need to do that per day.
What niche is it? Some are worth much more than others. You can also bump up the value by not making the link "nofollow", but that's also risky for your site if the search engines catch ya.
Well honestly, that isn't even close to being true. There are a number of things to take into consideration when trying to figure out how much to spend on advertising. 1) What Niche are you advertising 2) How much are you making per sale (if you are selling anything) 3) Which networks to advertise on 4) And MUCH MORE! I spend on avg. $4.50/day on advertising through Google and being I sell merchandise that's not alot but I'm seeing a great return. I will increase this amount after a while of making money through advertising but for now I'm fine with my income with the $4.00-$8.00/day I'm spending! The main thing to try to remember is which niche your site is and the demand for it. The more demand for the niche the more you will be able to sell your adverts. Are you talking about banners or text links? Goodluck!
My niche is 'Mountaineering - Mount Everest'. I dont sell anything its more of a hobby. I just want to earn a bit of money to pay for the website yearly fees etc.
One of my websites, that is based on a micro niche, is only getting ~200 visits a day but I am able to charge $20.00 a month for the advertising because it is laser accurate. Your site has far more traffic and is fairly targeted as well. What I would do is offer the space for around $40.00 for the first month, see if you get any buyers. If the space does sell, watch the stats (how many people click on the ads) and the CTR and adjust your advertising cost then. If they are getting a ton of clicks the cost should go up, if they are not getting many, keep it the same!
On one of my sites I am pulling around $10.00 CPM. CPM is not a great indicator of value for onsite advertising. If the advertisers are getting laser targeted traffic then CPM means little because it is far easier to convert a visitor that is laser targeted than it is to convert random visitors.
Instead directly selling your ad spaces to advertisers, You can go for some ad networks that will fill your ad spaces in efficient way... 1. www.adtoll.com Sell your ad spaces at cost per week. A ad space can be filled by mamimum of 30 ads at a time. think Just $1 per advertiser, 30 advertisers for $30. They will give rate cards.Just advertise your rate card to fill your ad spaces. 2. www.Adonion.com Sell your ad spaces at CPM or CPC