Hello my friend, I am very glad to help you. You want to know about black hat and white hat SEO. So my friend, there is a brief description of black hat and white hat SEO: Black Hat SEO: Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: * breaks search engine rules and regulations * creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site * unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. White Hat SEO: Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.
I *LOVE* people who think that the arbitrary wishes of a search engine corporation can in some way make YOUR actions 'unethical'. Go look up what 'unethical' means.
Hello my friend, Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: * breaks search engine rules and regulations * creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site * unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. Black Hat SEO Techniques To Avoid * Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages. * Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers. * Doorway Pages: A doorway page is basically a “fake†page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: * breaks search engine rules and regulations * creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site * unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
You copied Shruchi's post word for word. Surely you could have come up with at least one original sentence? Modifying a HP phrase, " There is no white hat or blackhat. There are only SERPS and those too weak to achieve it "
i made understand that we should not use black hat seo techniques but can you explain what is the black hat techniques because i do not know back hat techniques so that by mistake not want use these techniques..
Hello my friend, The White hat techniques are called so, because they adhere to ethical practices which follow the general guidelines of search engines. White hat SEO are approved methods, which search engines support positively. Alternatively, black hat methodologies are generally short term tactics employed by web developers to trick search engine crawlers (spiders). The numerous illegal methods have a single goal - to make crawlers believe things that are not actually true of a website. The short term gains of these tactics must be weighed against the penalties that search engines continuously dole out to websites that employ them. In a worst case scenario, which may spell disaster for an e-commerce website, search engines have been known to black-list first and subsequently ban complete websites for black hat techniques used by their SEO management companies.
Hi mate, White hat techniques- 1) Internal linking - Creating clear and legitimate internal links within sites is very important. Avoid using pictures or logos for internal linking as they cannot be identified by search engine bots, thus not counting as an actual link as far as search engines are concerned. Use text links at the bottom of your homepage, along with a sitemap of your whole site. 2) Content creation - Everyone who has done significant research on SEO knows the importance of good content for a website. Websites rich in unique content are easily crawled by the search engine bots. Content creation should be to the point, unique, have relevant keywords to your niche, and be informative to the reader. Choosing the proper keyword phrase is a must. One must choose specific and relevant keywords and optimize the homepage as well as sub-pages using those keywords. 3) Site optimization - Effective site optimization leads to better website appearance and has a better chance of being found by your potential customers. It covers all important aspects like Meta tags, titles, content, links, etc. Black hat techniques- 1) Hidden text - Some websites try to fool readers by making text the same font color as your website's background. These websites are easily caught by their competitors and often search bots will recognize this as well, and the site will get blacklisted. Not a smart tactic since it is easily found by someone who knows what to look for. 2) Stuffing keywords into your content - This is the most common and most used black hat SEO technique. In this case the website owner will insert a large amounts of keywords or phrases repeatedly without having any relevant meaning. This will result in sentences that make very little sense, and again can be caught very easily. 3) Doorway pages - It is very dangerous to insert a doorway page, simply to target specific keywords or phrases. This has little or no value to the user and thus only hurts you. 4) Duplicate sites - Some webmasters create duplicate sites of their original site for website promotion purposes. They think that their new site can outrank their old one. This is simply not the case and it is a very banned practice. 5) Cloaking - This method refers to the use of many black hat SEO techniques simultaneously for submitting varied information to search engines, which are invisible to the visitors. They sometimes go undetectable but can be identified by the competitors, and will result in the banning of the website by most, if not all search engines. 6) Interlinking - These are multiple websites that are interlinked to each other for link popularity. This is a rather difficult technique to be detected, but it is definitely not recommended. I hope this will through some light on both the topics Ron
Hello my friend, SEO techniques can be classified into two broad categories: one which is recommended by the search engine as a part of a good design, and one which is not approved by search engine. These techniques are known as White Hat SEO and Black Hat SEO. The techniques that encompasses white hat SEO be as simple as making tiny changes or additional features in a web page. These technique includes: -Quality Content -Structure -Titles & Meta Data -Use of effective keywords. -Links My friend Black Hat SEO have many partial listings and they are: -Keyword Stuffing -Invisible Text -Cloaking -Doorway Pages -Selling Page Rank -Buying Expired Domains -Link Spamming -Link Farming -Spam Blogs -Page Hijacking -Mirror Websites -URL Redirection My friend I hope you have clear the things White Hat and Black Hat SEO.
wow! wonder full explain of withe and black hate techniques.. but can u explain of keywords Stuffing, Cloaking, Doorway Pages and Mirror Websites because i not know about these techniques..
Black hat seo is any means of seo that you feel you are using to cheat the system. This could mean a number of things. Buying links, over using keywords, link farming, etc.
WhiteHat - Being a Slave of Search Engines. BlackHat - Dominate the Search Engines by exploiting their Loop holes.
black hat seo is a method of optimizing webpages the illegal way white hat seo is optimizing webpages the right and normal way
White hat SEO is 100% conform with guidelines given by each search engines. Black hat is doing everything that includes unethical methods, not focusing on user experience. E.g white text on white background. Grey SEO is anything in between. Smart guys are doing light grey.