Your Best Quality Score tip?

So statscounter?

Sometimes I wonder about google.

 

Not many people know this, but Adwords also looks at your website bounce rate
and factors that into your QS. - this isn't necessarily true, there's a lot of discussion about this - for this to happen though you'd have to have analytics on there and not everyone does - so I'm not too sure on this at all

 

so what do you think is more important

keyword density (is the a min word count)

bource rate

use of h1 or h2 tags

 

MOST important asects of QS in this order:

1) keyword in title of ad and display URL
2) keyword in landing page 3-4% density ( no word count min)
3) "about us" page and sitemap page
4) If emails are collected, then "privacy page" is needed.

 

For our landing pages we have a script that will dynamically insert the search term/phrase into the title tag and H1 for visitors that arrive via ppc which seems to help with quality score and conversions. i.e.. "Looking for [keyword]? Consider [product]."

 

That is great, using php and vars

would you share your landing page layout?

 

backlinks with keywords in anchor text.