I have a few questions so I thought it was appropriate to start a new thread. Anyway, my first question is how exactly does CPA work? I see many sites displaying ads where you play a small game and after you win a link loads with a offer such as a free ipod or similar. Would the user need to register for a free ipod for you to get paid? Or is the acquisition part the playing of the game? Also, I hear a lot about campaigns... What exactly are campaigns? I understand that CJ and Azoogle provide different types of campaigns. Also, is the arbitrage deal still in full affect? You know buying a lot of ppc ads and pointing them to a landing page full of cpa type ads... Any feedback would be greatly appreciated. Thanks DP!
CPA = "cost per action". The user either has to sign up for something (enter his email address, subscrite, etc.) or he has to download something (as with Firefox Referrals). You are not paid UNTIL an "action" has been taken and completed. If the user stops halfway (i.e. he downloads the Firefox, but doesn't install it) you are NOT paid. Campaigns can be a lot of things. When ad networks use campaign, it means they have just sold a block of ads to run for a given time frame -- i.e. movie studios promoting a movie by launching an ad campaign for a month, etc, or until the movie comes out and then they stop. PPC advertisers who uses Adwords uses "campaign" to describe the promotional plan of attack they are launching in order to drive traffic to make a sale, etc. I have no idea what you mean by "is the arbitrage deal still in full affect"?? If you mean are people still using the arbitrage system, then yes, of course, it'll never die out. That is the goal of any investment -- buy low, sell high.
I see, what I ment about the arbitrage deal was that I read about how Google is trying to limit that, but I don't know much outside of that. Thanks for the reply.
They are saying they will be cracking down on MFA sites, but you know, they've been saying that forever, so who knows.