Am making a logo based on fonts. Below is the basic of my logo. I didn't draw this but just typed the three letters. How can I present a graphical construction of this logo? I don't know the angle of the curve and all. How can I find all of them? For others who doesn't know what is a graphical construction, below is the graphical construction of Euro
Yes, Once I replied to my own thread, it was visible for me. But still, it shown '0 replies and 1 view' Anyone out there to help me?
why do you need to describe the graphical construction of your logo? what for? Maybe that will help us better answer your question.
Actually I am not much into logo designing and just had some variety of innovative ideas for logos and that made me jump into logo designing. So, with an innovative thought, I made a logo using the three letters mentioned above. I have changed the letters a bit in order to match the company name. Now they seems like very impressed with the idea. They have asked me if I could present them a graphical construction.
what I think they mean, is that they want a graphical element that accompanies the logo. Pepsi has the red and blue ball, Apple has the apple logo. They feel that they want something more than just the three letters it sounds like. What you can do is sit down and think of strategy. I will link you to the branding material we covered in college so you can have a look for yourself - hopefully it will get you thinking. Branding 1: http://ecourse.sl.on.ca/mshumate/branding1.html (check out the section titled: Corp ID Principles for the relevant files, not all of them are there, but the most important ones are) Branding 2: (why not, read this if you want to learn even more) http://ecourse.sl.on.ca/mshumate/branding2.html Before you typed out those three letters you sat down and you had a challenge - the challenge was creating a logo that represented the company. You need a concept: if you could pick 3 words to communicate through the logo, what would the be? (example: trustworthy, solid, and conservative.... or Young, trendy, and stylish) Once you have what 2 or 3 messages you want to communicate, you move to the next step Strategy: Take those three words, and figure out how you're going to communicate them visually. Should you use a Serif font to communicate 'security', or does a sans-serif work better? Do you use the colour red or blue to help you communicate what you're trying to say. Review: make a bunch of variations, and pursue a variety of ideas. It's not like math problem where there is only once correct answer and the rest are trash - design is more like fishing. There are plenty of small fish out there that will be okay, a few good fish, and only a couple of REALLY good fish. The more 'fish' you sketch up and try, the more likely it will be that one of the designs you do will be a 'good' solution, and if you do a lot, you greatly increase your chances of finding a 'great' one. review more: draw up everything, the best answer isn't usually the first one you think of. Make 40 different logo ideas, draw the best 5 or 10 in three different variations. After a while you'll really get a sense of what's working or not. Ask other people which of a set best communicates that message from the 'concept' phase of design. Basically, many big companies, like Sony, Microsoft, JVC, Coca Cola all use wordmarks, with no logo image. That works fine for them, but if you're doing a type-only wordmark, you'd better have EXCELLENT typography skills to make sure it's perfect. Other companies like Apple, Pepsi, Ubuntu, Car Companies use logo images as well as their name to help people remember. When you see a Hood Ornament on a car, you know what brand it is - even though it doesn't say it. Both approaches are good, but they solve different problems. does your client NEED a logo image? I mean, I'm all for having one - software or websites need them because they have icons and you must have one for that. -- Sidenote: logo construction is something quite different within the branding world, it refers to how to re-create the logo, which isn't really as necessary now if the logo is designed in a vector format on the computer. Before, people like sign-makers used to have to know how to build the logo at large sizes, so they used to have to make diagrams like the Euro construction image you linked in here. While it's proper to include one in a branding manual, if that's what they want they'd better be paying you to make a brand manual, not just a logo. I can see why they think they want a logo image, but just because they want one doesn't mean it's the right solution for their company. They hired you, a designer, and they need to trust you to find the best solution. If they can't trust you to do that, then why did they hire you instead of somebody they did trust? Good luck on this one - I happen to really have a passion for typography, so if you post more here I'll certainly critique them for you and offer my opinion - hopefully you can find one of those 'great solutions' for them!