my company has just started an affiliate program in a very highly competitive market. The difference between our program and others is that our affiliates make the majority of their money based on the quality of the leads they submit. If their leads are good, they make significantly more money in our program. However, it seems many affiliates don't like this offer because they are used to getting paid regardless of quality. To be honest, we receive these types of leads and they are pretty bad. This is why we want to cutout these affiliates and pay more to the affilates who can produce high quality leads. One of my top affiliates is earning $35/lead right now so this model does work. Why are some affiliates apprehensive about a program like this? I'm not looking to have hundreds of affiliates in our program, just a handful who produce top quality leads. Hence, we can pay them much more. How would you go about recruiting these types of affiliates?
Ok went to your site. Different tiers, are you kidding me. Join CJ or shit, even azoogle, and prove you are somewhat legitimate. That is my concern on a quick glance.
I understand trust is going to be a huge issue. This is why we have a custom built real time tracking system that is built directly into our debt management software that allows affiliates to view the progress of each and every lead they submit in real time. The tier system is just in place to evaluate the quality of leads. We do not want to be spend time weeding out hundreds of bogus leads a day. If we can find the affiliates who know they have great leads, we will pay them more for those leads. I appreciate you voicing your concerns. It will only help me improve our program.
Ok well for debt stuff $35 a lead is pretty good. Now if you're talking per client (closed lead) $35 is terrible. I'd like to know where your getting paid more then $35 a lead.
That's great, but doesn't help if no one is in the affilaite program. Since there are a lot of debt affiliates, you are going to need some help advertising a la linkshare, CJ, etc. if they will even take you since there are already plenty.
I agree with completely. It is going to be very tough to get into the debt lead industry because of all the competition and the people they reach is abundant. However, I'm not looking for many affiliates. My goal is to produce quality over quantity. I rather have 5 affiliates producing 5 high quality leads/day than 100 affiliates who generate thousands of leads but we can't close any of them. I already have found a few of these affiliates who produce great leads but finding more of them is very tough. Thanks for the suggestions.
just to correct you its not so... we offer $25 to $40 per lead-- varies with quality but $ 25 is min you can earn.
don't know much abt us market but according to UK standard it goes as high as £110 / closed so you are not far off this time... what you need to do is to make that cpa a bit high to stay in the hunt. and if you want more sites related to it here is a trick! Well go for Advertising Sites..... check out the sites that are intresting in providing a text link on a high traffic page.. and try to sort out if they are intrested in a cpa deal or not.. the only problem is that the process is quite lenghty.. you can check out site selling links .. you can easily find them on adbrite and adster are few of them..
This is why we have a custom built real time tracking system that is built directly into our debt management software that allows affiliates to view the progress of each and every lead they submit in real time. "affiliatesmarkdotcom"