Hello, I just signed up with one of the local printing company for a website. It's a package where customer can create account, order business cards, brochures, postcards etc and pay online. Once paid, the customer can upload the design (in pdf, tiff & other image formats) and order the prints. I am looking for ideas on where to find people looking for printing needs. Any niche forums, art designer, people who create designs for others, etc. Prices are very competitive, the best I could find, quality is good. I need some marketing help. Thanks in Advance.
Allow them to upload designs and give them a preview on your site, before they pay any money. If you get something uploaded and they don't follow through, just remove the files from your site. Marketing wise, target online business that have offline placements. i.e. small stores, designers, freelancers. If your near any trade shows, go and hand out your business card to pretty much everyone. If you looking for forums etc, simply type in google "graphic designer forums" or "designer forums" etc. other online methods can be business networking sites and forums. Have your URL in your sig and just join in with the community.
Houck, Thanks for the great advice. Seawind, Google Adwords is definitely in my mind. I am also looking for more options on marketing my site. Thanks for the advice guys. I hope to learn a lot more here.
Yes, if you target very specific keywords (or keyword phrases) that those looking for business stationery would be likely to type into a search engine. Do some keyword research and target phrases that aren't too competitive, but are still searched for on a regular basis. Make several lenses, with each one focused on a particular product (eg. business cards) and with the content targeting a specific keyword (or search term).
Hi Think_Big, Thanks for the great tip regarding Squidoo. I have registered a few lenses on the niche.
Could someone advice on more ideas? We are also looking for partners, please check the thread here http://forums.digitalpoint.com/showthread.php?t=1295473 Thanks
Did you ask this printing company you signed up for for a site on how they get traffic? To get serious traffic, your only option is to advertise. ... Obviously. Brainstorm for ideas on where to place your well thought-out ads in sites that its visitors may want. Sometimes I will sit in a quite place with pad and pen, and just think of stuff, no matter how dumb. After awhile better ideas will come. For something like what you have, finding sites to advertise in is the hardest part, right there.