When getting backlinks will it matter if the anchor text is a shorter version of the keyword phrase you are targeting? For example: make your own shutters vs make shutters or make own shutters Will you still get the same juice in SERPs for the long chain with a shortened version?
yes anchor text play a vital role to boost your keyword in Google's eyes.Anchor text plays an extremely important roll in ranking well in Google.Anchor text is so important that it's possible for a page to appear in the top 10 in Google's search results for a phrase which isn't mentioned anywhere on the page.
Given that Googlebot has a lot of ground to cover, I'd guess the matching algorithm is simple. So the safest assumption is the anchor text should be exactly the same as your keywords.
Its generally easy to get the longer versions but the short ky are tougher. However more searches are usually completed for the short ones. My general rule is to start on the long version. Get ranked and if I think I can get the short versions I start attacking that next.
My question isn't so much about getting ranked using the long version but will I get any juice for the long version using a shortened version of it? Sometimes the phrase can consist of 4 or more words and when leaving a blog comment for example it might come across more spammy with the long phrase. So essentially I am trying to figure out if I will get any juice in SERPs for the long phrase by using a shorter version. I know I will if I use the whole phrase.
If you are targeting "Make Your Own Shutters" then links w/ that exact link text will carry the most weight. But links with with "Make Shutters", "Make own shutters", "How to make shutters", "shutters", "shutter making", etc. as the link text will all help you rank for "Make Your Own Shutters" yet to a lesser degree because they contain at least a subset of the keywords in the phrase you want to rank for. In fact it's best to mix it up... vary the link text. I will frequently have a link to Page A in the header and footer of my pages. I use different link text on the header link than on the footer link. I use the most important keyword phrase for Page A (1st one from Page A's <title> element) in the header and typically the 2nd most important keyword phrase for Page A (2nd one from Page A's <title> element) in the footer. Additionally, on Page A's breadcrumb (and pages that live below Page A in my sites tree), I use a 3rd link text for the breadcrumb link to Page A. You want most of your inbound links to target the most important keyword phrase you want the page to rank for, but you also want to vary the link text on some of the links to have slight variations of the targeted keyword phrase.
Thanks Canonical. Most of this I already new, I just wanted to know for sure if the variation of the phrase added to my SERPs juice for the targeted phrase, which you answered. Thanks.
Every link back to your site whether you create it or not contains anchor text. As that text varies Google will determine the relevance of your site for the keywords listed in the anchor text. So there really isn't much you can do by trying to be too specific. Do what makes sense to a reader and then move on. Do too much of the same and you risk the potential of tripping a filter.
Absolutely right. It is not a good idea to use Anchor Text Spam, but if you change it up a lil bit like in the quote then you should be sweet.