Greetings to all the webmasters, Recently i got so many mails regarding marketing and buying ads units on the site http://www.honeytechblog.com. The site have about 50+k alexa and is about 1.8 years old. Could any of the kind soul guide me the real value of this blog (www.honeytechblog.com) if i have following options in hand: [*]The total cost of this blog? [*]Cost of banners ads?(125x125200x200,468x60,728x90) [*]Cost of advertisements on email newsletters? [*]Any other suggestions? Thanks in advance.
It really depends on a lot of things. Who is the audience that visits the site? Do you have the demographics? Some age and gender groups will bring more revenue from ads then others.
an alexa of 50k is pretty good, but it all comes down to the current income, and slightly the future possible income.
Alexa rank means nothing, it is worth $0. However, if the site has traffic, then it becomes valuable. If it has revenue, it becomes even more valuable. But unless the site has traffic or revenue, Alexa rank is utterly useless and worthless.
@ghazz I don't have the demographics right now but i can research for making one. Do you know about any tools or web services that helps me? @TheEvilPeter @contentboss @dlm Besides this rank the site have around 2.2 millions hits per months which contains around 70k or unique ip's. As per revenue is concern its making only $300 from adsense and $180 from TLA.I haven't use any other ad networks. Any suggestions?
No, it's not. I can register a new domain name and get it to 50k in a month by cheating the system. Alexa rank is absolutely useless. However, the guy said the site is making around $500 per month, so that probably means the site is worth at least $5000
You are not going to get a definite answer to your question as it is worth whatever a buyer will pay for it. It could be $1,000. It could be $10,000. I myself can't see paying no more than $5,000; a year's time getting my investment back.
@copper12 @dlm @sjohal2006 >$300 is the minimum exclusively from adsense.(max upto $500 from adsense). Now the reason behind getting low adsense may be - "wrong placements of ads units?" - "the target audience is quite educative against ads unit?" >As per other ads networks are concerns i don't want to pollute the pages with the ads rather working on quality content.(or may be i don't know about some good ones) >Secondly i post the threads in order to get the help in my loopholes where i'm lacking. As per alexa is concern i have around 2-3miillion hits/months(in around 1000+ articles). Thanks in advance for your help in guiding me right direction.
Don't ever use "hits" when describing website traffic. The term is 10 years old and means nothing. Visitors or pageviews, but not "hits"
Here is a good one: http://adlab.msn.com For instance if you'd like to find out what demographic Itunes users would be you'd go there and click on Audience Intelligence--->Demographic Prediction and it will show you all the stats (Male/Female, Age Group, Etc..) My suggestion would be to clean your site up a little bit and make it look less busy. There is just way too much stuff jumping at you from every direction. A great example of a clean Tech Site would be Wired: http://www.wired.com They have a consistent layout without an ad-soup all over the place. (It usually confuses the crap out of most people and they leave) You can definitely maximize your sales potential if you focus on your particular target audience and a cleaner page layout. I would branch out into Affiliate offers instead of Adsense, if I were you as well. You can make 100X more money with Affiliate Programs IMO.
I have heard that Alexa ratings are not that accurate. It is distorted by webmaster forums and things like that.