Situation: My client wants to rank for: "category" and I told him that I can only make him rank in the short term for "more specific category + product name" "product name + brand" and "brand + product name". He has many variatins of products and brands which is good. The bad thing is that the store script he is using is not seo friendly and it's taking his developers a while to change it so that it has unique keyword urls, title tags, h1, product description, etc. This means I am unable to target these long tail keywords and all Im left with is the head term for his niche. I started link building and after a couple of weeks of good results he got kicked back to page 2 or 3. I am trying to get him to install a blog so that we can at least use it to target these longer tail keywords from there. Any ideas?
This sounds like a slightly difficult situation. Does the client really understand what he wants to rank for? For example, if he ranks for "category" does he think that he will automatically rank for any variations of "more specific category + product name"? What are his most profitable products - in terms of sales and numbers - concentrate your linking strategy on these until the performance of the site improves.
the problem is that I dont have a page relevant to the product. All I have to work with is the home page of the site and the home page of the store. So I have: category category online store But I don't have pages for "category product"
We rank #70 for "category" and #23 for "category online store" or "buy category online" It would be easy I think to get rankings for product names.