I have been studying quality score for some time. However I haven't gotten it completely down. Somethings are basic like Your adgroup should be similar to your keywords your ad title and text should contain your keywords however some ads simply fail to get 9/10 what is your best tip to increase quality score?
I've found the content of your landing page accurately matching the Ad to have a big impact on quality score. I also toyed with including a link to a privacy policy on a landing page for a travel company that finally got it over the 9 to 10 QS hurdle. You may have already seen this site if you have been studying QS but just in case you haven't: http://www.ppchero.com/category/google-adwords-quality-score/
landing page is the biggest impact. LP can mean a 2 QS or an 8 QS, its the biggest factor as long as your keywords and text ads are relevant. I have learned that its not about keyword density or about how much content is on the landing page, but more about how clear the message of your landing page is and how well you call to action is displayed. Also, you need to have the basic sub pages such as contact, about, terms, policy, faq, sitemap and anything else you can think of that should be in navigation or footer sections A clean layout, clean code and a good direct message is usually the best. I have created landing pages with 80% images and the only text is click here or sign up and received a QS of 8. Its all about a clean page and a good clear and direct message... Plus ensuring you not in an industry tainted with spam
I agree with Robertpriolo, but if you had to guess KW density, it'd be around 2-5% on your landing page.
Keyword density at 3-5% is ideal as is the display URL ( and destination Url) Then the top is the CTR% for keywords. If CTR is at least 4%, my qs is high.
What about using a squidoo lens for your landing page? As hard as I've tried I can't get over a 7 QS on any of my lenses. Are lenses not scored as good as a regular landing page from a website? Mm
Relevancy is great contributor is getting optimum QS, once it is done QS will automatically go uppp. But at the same time i would like to say that it is landing page which does magic, once a prospect clicks on ad and redirected to landing page, if landing page has ability to hold visitor attention and convert prospect into customer, everything will turn in your favor.
The biggest factor(s), and you google rep will back me up on this are CTR and campaign CTR history. Make sure your ads all relevant to your KWs and try things out to get better CTR, look at the whole ad including using your KW in the display URL. After that it's landing page - make sure your KWs are in your landing page, make sure it's relevant, I usually use my best performing KWs and Ad Text in the metatags and metadescription respectively. If you do this and other mods too then your conversion rates will increase - try using website optimiser. After that it's your account structure
GOOD explanation! Not familiar with website optimiser. How does it help with improving the QS? What does it do?
There are no requirements, but KD is commonly thought of as 3-5% being good for SEO purposes. But there are no set rules.
yes the text ad CTR is probably the number 1 factor to a good QS next comes relevance and landing page minimal requirements such as contact, about, privacy, term and sitemap keyword density does not play a role in quality score. It has been proven by myself and many other PPC professionals. Those of you clinging on to the 3% and 5% density are looking for requirements that do not exist to try and validate your poor QS or some other issue.
[/quote]GOOD explanation! Not familiar with website optimiser. How does it help with improving the QS? What does it do?[/quote] It doesn't help with QS - it was something I tagged onto the end of that point when I was talking about improving conversions, website optimiser works really well with adwords - they should be using it to split test his landing pages to get better conversions. (Although if he makes his landing page more relevant he'll probably have to change content on there to get better QS, and he'll have to split test to see which is the best way of delivering this improved content to his customers - so it kinda goes hand in hand)
Not many people know this, but Adwords also looks at your website bounce rate and factors that into your QS. So make your website as sticky as possible.
try everything...the reason u have a bad quality score is bc ur site sucks and your ads suck. (notice the period)