I have a 10+ % CTR on my website but the CPM is less than 32 cents, where the hell am I going wrong. Placement is both top and bottom. Have tried everything from increasing and decreasing ad units, changing content , keywords. It used to be higher but it kept decreasing over the weeks and even though my CTR is higher now it still does not increases. CPM IS LESS THAN 32 cents and Now its 24 cents TRAFFIC IS GOOD ENOUGH CLICKS ARE NOT INVALID NICHE IS HIGHLY TARGETED
I think your targeted niche! paying low & you must need to work on more traffic to generate any handsome amount
God 10% CTR and they are still serving ads..you are lucky boy. Industry standard is .5 ctr and 1-2 at good positions. Its likable that you get invalid clicks.