Hi, I'm getting lots of impressions on some of my keywords, but no clicks. This is new to me. In another campaign, I wasn't getting very many impressions on my keywords, but I was getting lots of clicks. I am a total newbie (sorry for this) - is there something that I can do to get more clicks on my ad? is there a trick that I don't know about, like something I'm leaving out, or do you think I should edit the text in the ad? My quality score on all of my keywords is 7, and I think this is decent, and my positioning is pretty good. Any help would be awesome - thanks guys.
Are you advertising on the content network? I just ran my first content network campaign starting on the 11th. I now have nearly 50,000 impressions and not a single click. The problem is that Google was showing my ad on a site (CNN) that had nothing to do with my theme. So I had not clicks....better than receiving non-targeted clicks, but still. If you are running content network make sure to pull a placement report. It will show you everywhere you ads are being shown. You can then exclude the sites you don't want your sites shown on. If you are getting all these impression on search, then you may need to focus your keywords and ad groups more...and possibly change your ads.
Would you be able to tell about the average rank position of your keywords? Perhaps that can be a problem.
You could try dynamic text. That increases CTRs but you usually get a high bounce rate unless your landing page is good.
the number 1 reason why people experience this is because they have the content network activated, which is on by default. It is very common for people to get 1,000, 10,000 and even 100,000 clicks and no impressions. I wouldn't worry about it if I were you The 2nd reason is unrelated text ads to keywords meaning your bidding on wholesale and trying to sell a product. While you may think your products are at wholesale prices you should not be directly bidding on wholesale as a keyword. This is just an example and may not apply to you. Are you a business selling a real product or service or are you an affliate promoting other products?
1. I turned off content a while ago, because I realized that it was just going to eat me alive. 2. I have my own product, but am not currently promoting it with adwords. I'm working on affiliate marketing. 3. I did my research on some good keywords and am only working with a few so that I can monitor them. My page rank for the ads is 4 on one of them, and 5 on another and 7 on another. Are these rankings that bad?
Oh I see - I had it backwards. Well I've got 7.6 on my best keyword, changed the ad text and its getting clicks now. The impressions on that one are way better - I suppose I should ditch the other keywords since they don't have that many impressions - we'll see how she does. I suppose that if my quality score is at a 7 then I could probably adjust my bids and get a better position.
Great Adwords Guru Chris Carpenter said in one of his videos that 1st and second spots are not really very good for conversions.many times the people who click on 1st and 2nd position ad are not good for actual conversions.
you can just leave the keyword who doesn't have impression there.. just in case someone search it later on, there is no bad impact anyway.
I would delete keywords with no impressions in case it affects the quality score. It may not do but just in case.
I don't know about quality score, but I like to get rid of those keywords so that I can focus. Someone also mentioned first and 2nd rankings not always being the best. Adwords is definitely a numbers game, but there's a psychological process to how a customer responds, so there could be some truth to that 1st and 2nd thing. Again - I'm still new and don't claim this information as an expert - just speculating. What I wonder about now, is if I have had a campaign paused for a while, do I lose my quality score, or does google honor it and keep it like it was when I unpause? I also noticed that the wording of my ad made a huge difference, so its important not to rush through that part.