What is ROI?

Discussion in 'Pay Per Click Advertising' started by ava425, Mar 12, 2009.

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  1. #1
    Hi all,

    I am new to PPC.
    Can anyone tell me what is ROI?
    Thanks in advance.

    Regards,
    Olivia
     
    ava425, Mar 12, 2009 IP
  2. nickoran

    nickoran Peon

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    #2
    Return On Investment me thinks
     
    nickoran, Mar 12, 2009 IP
  3. ava425

    ava425 Banned

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    #3
    Hey thanks for your reply.
    But i need detailed answer....can anyone tell me??
    waiting...
     
    ava425, Mar 12, 2009 IP
  4. Traffic-Bug

    Traffic-Bug Active Member

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    #4
    Return on Investment. That is not standard metric for measuring PPC campaigns. You will measure no of click throughs and conversions/dolalr value of sales generated through PPC which are the metrics for measuring effecttiveness of PPC campaigns
     
    Traffic-Bug, Mar 12, 2009 IP
  5. Gio Ed

    Gio Ed Peon

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    #5
    Return On Investment

    guess its a fraction you gained or lost from your investment or capital
     
    Gio Ed, Mar 12, 2009 IP
  6. qazu

    qazu Well-Known Member

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    #6
    It basically means the amount of money you can expect to make from a given investment. So if you spend so much on marketing you can expect this much return
     
    qazu, Mar 12, 2009 IP
  7. LargeChimp

    LargeChimp Peon

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    #7
    ROI = a synonim for Return On Investment..

    You give bob $10 for a share in his site...
    Bob makes godaddy.com
    Bob gives you $1000 for that share back 10 years later.
    ROI here is $990

    ROI is how much you make back from an investment after you take the initial investment cost away.

    Josh
     
    LargeChimp, Mar 12, 2009 IP
  8. Dhvanesh

    Dhvanesh Peon

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    #8
    Hi,

    I think this is the best video to understand Return On Investment (ROI).

    Check out : http://www.youtube.com/watch?v=nRruI3De2Hk
     
    Dhvanesh, Mar 12, 2009 IP