Trying to get top goggle rankings with specific phrases

I can really use the help just to find out if my 'idea' is really a good one.

We currently have a website that ranks 9-100 in 15-20 different keyword in google. To be able to drive traffic to the site, we have to spend literally thousands on adwords which does bring in traffic and sales but there are days and even weeks where we end up working for google.

I was able to purchase 15 domain names that have the keywords that I advertise on adwords for. My goal is to build 15 sites that are similar. They will feature articles about the products we sell, have samples of the products with links to our webstore to be able to purchase these items. The objective is to have these sites come up on searches when someone looks for that specific keyword. When they go to these what I will call 'ghost sites' I know a majority of these people will end up in our webstore and will definitely buy since it will be exactly what they are looking for.

My question is.. will this even work? These sites will be pretty static once set except the products shown will be linked to our webstore's database so as we update products, these ghost sites will change too. Will I be able to get #1 rankings on these keywords some of which are actually three word keywords??

If this idea is lame and will not work... The sites will provide several incoming links to our webstore ? Will this help our rankings? I am sure it cannot hurt but how much of an impact will it have?

Sorry for the long post but I am sure as you can see, I am a newbie at this and would really like to get our site higher in rankings or drive traffic without spending our entire sales in adwords. This way, at least I can focus on certain keywords in adwords and bid higher on those...

Any help will be VERY appreciated.. Thanks in advance

 

Welcome! yes, your idea is a sound one, it's what's working right now on Google.
If I were you, I would first make some "ghost sites" on web 2.0 properties, that way you will skip the sandbox effect google places on new domains. (make your other ones later)

I use this service http://budurl.com/hesx (it's my aff link, but look at the strategies they use on the lower part of the page, it works well)

make sure you do your keyword research first. They have a great tool for that if you decide to go that route. Otherwise you can start by searching for your key phrases on http://nichewatch.com to check the competition
Good Luck!

 

I got the keywords from information I had from 6 years worth of adwords campaigns. Then I went and found website domains with the same keywords. Some of them are .com and some are .net, not sure if it makes a difference.

My main concern is I will spending some money and time into making these 15 websites so I want to make sure this theory will work...or at least the incoming links will be worth the investment

 

Your idea is a sound one. But you have to work hard once on those 15 websites.

Expand your keyword base and use it to optimize the Page Title, Meta Decription, and Meta Keywords. Write at least keyword rich articles, say 2 for each website. Article shoul be related to the domain name.

You stand a chance to dominate the niche

 

I am having 7 articles being written of about 1000-1500 words each... these articles will be on every site. The sites will be identical except the products displayed so that the products are domain related.

When you say expand the keyword base what do you mean. I guess I will have to give an example to explain what I am trying to do to see if it makes sense..

One of the sites is www.evileyecharms.com .. all I need is to have this site come up on top when someone searches that exact keyphrase 'evil eye charms' . When someone searches gold evil eye... I want goldevileye.com to come up. This way I will have some of the top adwords keywords I spend money on locked up and I can use my adwords money on other phrases and keywords. the two site examples I gave will be identical in terms of the articles they have, layout etc...only difference is in the first one you will see our charms where the latter shows our gold selection.

What is the best way to accomplish this in terms of the Title, meta tags etc?

 

having the articles on every site will mean you have duplicate content, so they will not rank... 1000 -1500 words per article I consider excessive if anything split them into at least to seperate articles. try to rewrite the articles so that 30% is different before you put then onto each site..

 

Thanks for the tip... I was not aware of the duplicate content deal. Do I have the change the wording or can I shuffle a few paragraphs to make it work.

The articles will also be on Ezine to drive some traffic plus build some links to the sites. They are being written for us so will be original articles in related topics

 

bump... this forum is full of people who actually know what they are talking about... I really need all the advice and suggestions I can get

 

Get one of your website a high PR by doing the On page and Off page seo. Then link this to the rest website(You can remove after you get a stable rank and position). The search engine will pick up your sites for your keywords more easily
I hope you understand.

 

You can own google page 1 and kill competition woth the techniques I use. I own multiple spots on google page 1 and make a killing every single day. Check my siggy

 

What do you mean ON page and OFF page...sorry, a newbie at this

 

it is quite surprising that you purchased 15 domain to promote a single web, I'm not agree it breaks the concentration as well, concentrate on the main website, Monitor your main site and Improve its organic part.

I have summed few info read here http:// forums.digitalpoint (.com) (showthread.php?t=1259401) there is various method to improve ranking don't use "GHOST" However you can start blog writing form same webstore website
blog.(yourwebstore URL)
& use your blog in social bookmarking. etc.

 

You can use service option which you must paid first, example : you can hire someone to do that for you.

Because it's impossible that anyone want to share the method.

 

suhaana,

I am also considering having a blog page on these 15 websites as well. I guess my thought was this.. It is a LOT easier to get a first page ranking with "gold evil eye" with the name www.goldevileye.com . All I need is this page to come up with the search gold evil eye and nothing else. This will take one of the keywords away from the adwords campaign that I spend a lot more than a domain registration fee. Does this make sense or am I off base with this?

By having 15 of these sites and eliminating these keywords from adwords, it will improve our advertising costs or at least we will be able to channel more of it to other keywords. Plus.. it is a lot of incoming links to the main website?

I hope I am making sense or this is a sane theory

 

It is not about sharing methods but more about sharing knowledge and info. I have already learned a lot from some of the suggestions and will implement it. Thank you for your 2 cents... I guess. Some people do like being helpful even if there is no financial gain. I would post something I know or learned through my experiences if I think it will help someone out. That is the whole concept behind the forums..

And then there are posts like yours!!!

 

Go here : http://forums.digitalpoint.com/showthread.php?t=1256478
You will find what you are looking for. After reading that, then come back here to read again my first recommendation.

Br.
Seo_genius

 

Also worth mentioning is that some say that interlinking / cross linking web sites, which are hosted on the same IP address can be seen as a link scheme by Google; resulting in a penalty or ban. If you purchase hosting for all of your sites from one company, you may want to try getting 15 separate IP adresses (if possible).

On a more positive note, if your web sites are all within the same niche and are relevant to each other, you may benefit from cross linking, even on the same IP address. At least that is what some argue.

This is likely going to take a bit of trial and error. For instance, if you purchase the hosting, and all of your sites end up having the same IP address, go ahead and cross link them. If you are not seeing the results you had hoped for, then make all the links 'nofollow'.

Here are links to a couple of posts about this very thing.

http://www.linksback.org/back-links/practices-crosslinking/

http://forums.digitalpoint.com/showthread.php?t=1257686&

Best of luck to you!

 

It could be a good idea... or it could get you in trouble. Depends on how it's done IMO...

What you are doing is building a link farm. I hope you registered those 15 domains under 15 different people/company names... and host them all w/ different hosting companies in different cities... each w/ unique IP addresses... and built a separate page on the main site each SEO'd for one of those 15 terms... the list goes on.

Google is a registrar. They know you own all of those sites. Even if you're privately registered, they have access to your WHOIS information. And if caught you could be penalized.

It can be a sound approach if you do it right. But hap-hazzardly jumping into such a venture could end up being a lot of work only to lose it all to penalties.

 

Your Google AdWords PPC campaigns will teach you a lot about your site's keyword phrases. From your PPC campaigns you can learn which keyword phrases convert well, which keyword phrases convert poorly, and which keyword phrases do not convert at all. You can use this information to manage your PPC bids as well as to tell you how to optimize your site to make it profitable.

From an SEO perspective, this is valuable when you're trying to decide which keyword phrases to target when you optimize your site for organic/natural search. Look for clusters of similar phrases that convert on your PPC campaigns to target for organic/natural search on various pages on the site.

There may also be words that you do not convert at all or convert poorly but you still want to target those keyword phrases because they provide some other benefit like an email address or an increased chance of a future conversion later in the buying cycle.

 

Will these penalties go against the sites I am building or the site they are linking to.. Definitely do not want to do that and hurt our main site's rankings. All these sites are related in topic though. I am not buying an unrelated name and linking them all to my site. Plus... all sites will have different products featured on it and therefore will link to different pages on our main site. Will these make a difference, hopefully in a positive way??

One more thing to add is that all the links will be one way.. so these 15 websites will have product pages that link to the same item on our website with the shopping cart system. So these 15 websites will not be linked to each other but all to one main page on a related topic. For example www.goldevileye.com will have gold items featured with links to these items on our main page where you can purchase them. Hope this clears my insane theory