Adding keyword to end of Display Url

Hi is it fine to add a keyword which you are targeting to the end of your display url. E.g. the site goes to match.com but for the destination url i put
match.com/dating

 

Yes thats fine to do.

 

I would even recommend it as it will strengthen the link between your keywords, ads and landing page.

 

Moreover, it may help to increase CTR

 

I use it and it helps.

Just be sure that if the addresss doesn't exist, to add a 404 redirect in your .htaccess and redirect it to your homepage.

For example if you have:
domain.com and you sell widgets you might want the display URL as
domain.com/widgets

If domain.com/widgets doesn't exist then the 404 redirect will make the homepage shown and Google will allow it.

If domain.com/widgets goes to an error page, Google could 'slap' you for it.

 

Otherwise Google would also allow you to advertise widgets.domain.com aswell even if the page doesn't exist. That adds to your keywords as effectively doesn't it?

Does the hidden URL effect quality score?

 

yea how strict are there guidelines on that?
I heard there were no exceptions

 

I have been putting keywords at the end of my display url and haven't had any problems. so I think it should be ok.

 

that should move PR up a bit

 

In some of my campaign I also do a urlgoeshere.com/{KeyWord: SomeKeyWord} so you get a full bold for your searches.

 

I agree with Muchacho, I would make sure that the fake URL leads to something related or redirects to home.

 

Your ad will be highlighted on that search keyword, Increase CTR.

 

Yes, i think so, it will increase your ctr mostly, and you get keyword highlited.

 

as long as that the same destination domain, that should be alrite

 

yes. that is fine for same domain name. but from now onwards, Google allows only one unique URL per Ad group.

 

Google only allow one unique domain - not URL.

You could have

domain.com/keyword
domain.com
www.keyword.domain.com

The above would be allowed as they all belong to the same domain.