From Good QS to Poor. How to fix that?

Discussion in 'Google AdWords' started by soccerfriend, Feb 26, 2009.

  1. #1
    Hi,

    I had a Good QS on all of my campaigns. Now, all of them are downgraded to poor.

    Is it possible for me to get them back to Good QS? What should I do for that?
     
    soccerfriend, Feb 26, 2009 IP
  2. vshah

    vshah Peon

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    #2
    Hello soccerfriend

    From what I've heard, it's all about creating ads that are relevant to your keywords. That is the number one factor of a high QS.

    If you have headlines of the ads that are relevant to the search terms from potential buyers of the product your trying to sell or website you want to expose, you will have a higher click thru rate. The higher your click thru rate (CTR), the higher your QS.

    Other factors are relevant landing pages.

    Hope this helps, let me know if it makes sense.

    Vipul



     
    vshah, Feb 27, 2009 IP
  3. soccerfriend

    soccerfriend Well-Known Member

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    #3
    To tell you the truth all that (tags, relevant keywords, etc) was Ok. I had Good QS for about 2 weeks, before it dropped.
     
    soccerfriend, Feb 27, 2009 IP
  4. pipes

    pipes Prominent Member

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    #4
    Im guessing google have made some changes recently, im seeing suddenly quite a few threads like these regarding adwords.
     
    pipes, Feb 27, 2009 IP
  5. bhsu21

    bhsu21 Peon

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    #5
    they possibly reviewed your landing page and didn't like it. How is your landing page? Does it comply with what Adwords likes?
     
    bhsu21, Feb 27, 2009 IP
  6. soccerfriend

    soccerfriend Well-Known Member

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    #6
    I guess it does not.. If I do change it to the "Adwords-Friendly" landing page, any chances to get good QS?
     
    soccerfriend, Feb 27, 2009 IP
  7. bhsu21

    bhsu21 Peon

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    #7
    From chatting with Adwords support, they said yes.

    However it might take some time for Adwords to crawl back to your domain to see that you've changed your landing page.

    You might want to start from scratch, including creating a new domain.
     
    bhsu21, Feb 27, 2009 IP
  8. robinko

    robinko Peon

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    #8
    Landing page, ads must relevant to keywords.
    maintain or up CTR by
    - use exact keyword
    - delete low CTR keyword
    - One adsgroup one keyword
    - Increase Bid to stay on first to get high CTR
     
    robinko, Feb 28, 2009 IP
  9. anwaraa

    anwaraa Active Member

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    #9
    This has happened to me a few times and still does from time to time. Forget about your current domain as I think they have slapped it.

    Create a new domain and restart from scratch.
     
    anwaraa, Feb 28, 2009 IP
  10. soccerfriend

    soccerfriend Well-Known Member

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    #10
    I can use the same account though right? BTW, ALL of my domains in that account got slapped. Even those that were running for almost 6 months with no problems.

    It was a like a spreading disease - one after another all of ads were loosing QS.

    Here is another detail - several times I did not have enough funds when Adwords charged me, so about 3 times my payments were denied.

    Do I have to start a new account with new domains? Please help.
     
    soccerfriend, Mar 1, 2009 IP