A question about converting website visitors: I have some figures to share with webmasters and owners. This is what we are achieving on one of our big sites: Less than 10% of visitors go to the home page 2% of home page visitors register 50% of fresh registrants open our top performing email promotions Of those 50% around 1.45% will buy / subscribe. Anyone with figures to share? Many thanks Peter
Some of it depends on how targeted your advertising is, how professional looking your website is, what products your selling, the list goes on and on. Like one guy posted - "never buy anything from a site that is just a landing page". If your site is "just a landing page", that might explain part of the problem. How well the site is designed is another issue. Does it look like a professional website, or does your site have misspelled words, poor choice of colors, poor layout,,,
Kev - what problem? You have misread my request -- it's to share info about figures .. The site is fine. It's the market leader! Those figures are what comes in and they are their to compare with your figures if you have any. Peter
I think trying to make a comparison will be difficult across a variety of niches. All things being equal, the more tightly focused the niche of the site, the higher the conversion. Its sort of like saying "how much does a car cost?" and then throwing up some numbers of "My Ford Escape cost me $25k". The numbers IMO won't really matter from a statistical point of view, unless you get relevant like niche sites to provide a baseline for comparison. But, it does make for some interesting discussion.
Explain? If your site is based around people buying a product off it, ofcourse conversion rates matter.
I can see people are struggling with this one! Perhaps you don't have relevant stats! For example: 2% of home page visitors register. That's an interesting figure because some webmasters might expect more. Some sites, for example, get lots more, mostly because of the incentives to register. Then the next stat: 50% of fresh registrants open our top performing email promotions. I doubt if anyone can top that and it's to do with the subject line. But I am happy for someone with any knowledge to show it can be beaten Then there is the next stat: Of those 50% around 1.45% will buy / subscribe. That is purely down to fantastic copywriting and only the very best long email messages will come close. There is lots to think about there because those are the figures, the fuel that drives commercial website. For example - if you write your own copy because you 'can't afford a marketing copywriter' and convert, say 0.725 to paying customers, then you lose lots of money - in the case I am quoting that would amount to around $500,000 a year. Most web owners can't afford a copywriter and that is why -- they don't bring enough money in. Hope that helps Peter
My conversion rate is for the last month has been 1.25%. As good as that sounds, I'm a little disappointed that it's not higher considering that the site mostly receives high-quality search traffic. I don't track visitor patterns as much as you do. I should probably start.
codecre8r - thanks for the input. If by 'conversion' you mean 1.25% of visitors buy from your site then that must be good revenue.. The way we do it, around 2% of visitors register for a free download or ezine and then we convert them with email promotions. I have looked at your sites and they appear to be straight ecommerce sites offering items for sale? Peter
Yes, a conversion is a sale of my product. The revenue is good, but it could always be better. I really like that model, but I've never really been that successful at list building. Do you have any stats on repeat buyers? Yes. The site in my sig is soley focused on selling a digital product. I've been trying to come up other methods to monetize the quality traffic I get.
We measure results by lifetime value and on average each subscriber lasts 4 years and spends around $540 over that time, so we know how much we can spend to get them in. Peter
Someone here posted something that simply isn't true - so pardon me if I jump in and comment on that. If your site is pretty much one landing page, or several landing pages optimized for different keywords, these sites can have killer conversions. So don't believe info to the contrary. I have a tiny, ten page site that gets 11% conversions - meaning 11% of people who visit ANY page of the site are converting to sales. I squeeze maximum profit out of minimum effort. That particular site was created in the Niche Marketing on Crack style - it promotes ONE product from ONE company, targeting a small cluster of highly relevant keywords. I don't have a newsletter on it and neither do I offer a free report. Everything on the site is designed to attract people who want this product and get them to buy it. Works great. So despite what many people will tell you, 1) you dont' need repeat visitors to get good profits as long as you're getting consistent and targeted traffic and 2) making sure that every page is a landing page can work just fine for conversions. You're eliminating freebie seekers and tire kickers and creating a narrow channel of behavior where the person is highly likely to buy. Dan
Thanks for your comments, Dan. I'm inspired that you're seeing an 11% conversion rate. Your method is what I'm aspiring to with my sites; it's just a matter of testing and tweaking to find out what works and what doesn't. You've certainly given me something to think about.
Of 2000 people, 200 go to your home page. 40 of them register. 20 of them open your top-performing e-mail promotion. 10 of them buy. ....Damn. Of 0 people who go to my page, 0 convert. Teach me your secrets! xD
Hi all - please say to whom your comments are aimed -- if it is me I will answer. This is because a post can arrive just before yours and we cannot guess who you are responding to. Please address whoever you are responding to in your message. (Because it may be me!) As for Dan - it sounds as if you are selling something! Tell me it isn't true! Peter
miakiru - I have looked at your sites and you have a completely different business model to ours - you don't offer anything like a free ezine or download. I am not sure how that kind of site works -- we hear all kinds of claims but we are never sure, are we? I always think of a website as a shop - you don't have to buy anything to enter but once you are in, you are captivated by all the appealing items on offer. I call this a 'monkey trap' (but that doesn't mean our customers are monkeys!) It is a way of capturing customers so we can sell to them. It is a system that works - but it takes lots of work from you! You have to put up loads of stuff on your site to attract Google searches. It is a 'free site' model that is under attack at the moment by experts. They say: 'don't give free stuff away' But they haven't talked to those who have made that work ... Peter
None of the sites listed on me are mine, heh. The RSS feed and all 3 links are things I sold to DP members for a few bucks My blog (which I'm selling) is futureclicks.net, heh.
Awesome. Did I miss something. Where is your site? Right, but it would still be nice to know! Also, to poster that said small sites can flourish, I agree. I know one site that focus' on small household needs and it does very well.