Broad Match Question

Discussion in 'Google AdWords' started by MasterKool, Feb 25, 2009.

  1. #1
    Im going to be quick, just say that i used broad match for this keyword "Dates In Miami" On broad match. If i left out "In" and Had Dates Miami as the keyword, will be ad still show up if someone searched with "Dates In Miami"?
     
    MasterKool, Feb 25, 2009 IP
  2. magda

    magda Notable Member

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    #2
    on broad match it's likely to show up for "Prunes in Tennessee".
    Broad Match is VERY broad.
     
    magda, Feb 25, 2009 IP
  3. snapsean

    snapsean Peon

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    #3
    yes, it will
     
    snapsean, Feb 25, 2009 IP
  4. darwinstudios

    darwinstudios Active Member

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    #4
    Yes it will, here is Adwords explanation:

    With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

    For example, if you're currently running ads on the broad-matched keyword web hosting, your ads may show for the search queries web hosting company or webhost. The keyword variations that are allowed to trigger your ads will change over time, as the AdWords system continually monitors your keyword quality and performance factors. Your ads will only continue showing on the highest-performing and most relevant keyword variations.
     
    darwinstudios, Feb 25, 2009 IP
  5. Sem-Advance

    Sem-Advance Notable Member

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    #5
    As noted above using broad match your ads could display for terms such as

    miami heat

    miami beach

    apricots & dates

    date pie recipe

    You would be better off using exact & phrase match...see which keywords convert and then testing the converting keywords in broad match...


    :)
     
    Sem-Advance, Feb 25, 2009 IP