Just raised the price of Complete SEO Guide to $99.95 Affiliates get 75% off every sale! This is due to slower sales with a smaller price. We were originally planning to sell it for around $79, but looking at how much effort was put into the product, we decided to go for the sub-$100 sweet spot. What do you think?
This looks like a much improved page and a good commission. Maybe you should test a variety of price points, also try $97. Who is the target market? Regular internet marketers might be wary of shelling out $97 to an unknown name and obviously beginners will too. I know you mentioned corporate customers before and your sales page matches that with a good look and not like the typical direct sales type long page format - but how do we target them, please share some tips. Also, please please please get rid of the gmail reference. I really think this is going to hurt your conversions. You need an email like instead.
Your product has a whopping gravity of 0.75, I think you'd need a lot more convicing sales page in order to make sales from this. IMO higher price won't work. You would need to construct a much better and convicing sales page.
The sale page look pro. But I don't think I'd need another SEO ebook. Aaron Wall provide pretty comprehensive guide with his SEO book site. So what are the things new in your seo guide?
I agree with ripped, higher price won't help, and I think the page design and layout still needs more improvements, and also your sales copy. JUST my opinion tho.
Agree with Ripped, you page needs to do a lot better if you expect it to sell for such a high price point. You should really have tested different conversion rates before bringing it here for optimal price point otherwise your just expecting us to be your guinea pigs....
Your marketing materials that affiliates will be using is lacking more content i think. Have some banners that we could use for adwords as in all the typical size's... 125 x 125 ...etc People with websites, forums, blogs...etc use different images size's in certain parts of there site or even in the review they type about a product. The affiliates page just seems to be lacking more info to motivate affiliates about promoting your great product. This way people won't email you to much other then support.
I understand your points on the sales page. But I don't want it to look like a 10-page downscroller with "OMG OMG OMG" statements. This product targets mid-to-huge size businesses and SEO freelancers. The first are cutting down on budgets and the average manager would need to learn SEO. This would be the right book for him. And the latter is probably some average freelancer who messed up with SEO once, but doesn't want to do it again. Any suggestions on how to improve the page, yet not make it look like an OMG OMG THIS IS SO AMAZINS!!!111-downscroller?
We're not talking about making your page like the "gurus" do it, at least not me, I'm talking about landing page optimization, layout, design, navigation, conversion boosters, stuff like that not the normal crap, you can have a sales page with just one paragraph and be highly optimized for your target audience and reach amazing conversion rates.