Hi everyone, I apologize for my first post being a cry for help but I think I have a great product to contribute as soon as I get this sales page looking better. This is a high quality poker training product that I created from scratch. The sales page does not get many views because I haven't pushed it hard yet - still working on tweaking things. Anyways, I went live with it last week at a price of $127. The only exposure the site has gotten is through a partner of mine who sent out an e-mail to 9,000 people yesterday. The e-mail resulted in 1300 page views and only 5 sales. I got an additional 2 sales through my own strategy site (http://www.beatnolimit.com/poker-ebook.html). Today the sales page got another 983 page views and 0 sales. I have since lowered the price to $77 in anticipation of a follow up special offer e-mail from the same partner. Hopefully this new price is all that was needed but I suspect my sales page needs work. The sales page is basically a rehash of another poker product (got owner's permission - he was the one who sent the e-mail out for me). I'm glad he let me use his ad copy but I still feel kind of slimy doing it so I'm in the middle of working on my own. If you guys have any opinions AT ALL at what I could do to make this sales page better, I would appreciate it very much. Seriously. Don't worry about my feelings so feel free to thrash the page all you want. My only worry is making this thing look great. If this product ends up selling at $127, we can all earn $58 a sale and make a bunch of money. www.KillNoLimit.com If you need any more information or have anything at all to say, just let me know. Thanks everyone, -Wes
Just suggestions, I'm no sales copy expert, but am speaking from a poker players perspective. Add some more specific benefits - "Learn how to identify and profit off your opponents' mistakes, Using the "Float" tactic and learning how to defend against it" etc aren't really getting me excited about it. The listing of your chapters - I've seen all these topics before in a heap of other poker books. Make a point to note about how much money (add some specific figures, percentages) they are losing by making simple mistakes. (When creating value at the end of your sales letter) Your price point may be a problem - Anyone playing below $1 blinds, probably aren't going to purchase an expensive poker book. And someone playing at these levels do have some basic knowledge (well that's not necessarily true with the amount of poker donkeys I've seen) , so you need to entice them with something they don't already know. This is especially more true, when youre talking about guys playing at your level (ie $1000 stacks) - these guys are intermediate players atleast, so rules of holdem and bankroll issues arent going to help them Off the topic - I had a chuckle to myself. I recognise one of the players from party poker in your screenshot - very aggressive and loves a bluff
Awesome feedback! Thanks for the reply. It's funny you mentioned the chapter outline because it did bother me last week while writing the ad copy but I just said "fk it, I'm just being too critical" I put a lot of work in on this e-book and it is definitely not just a bunch of rehashed poker strategy you can google any time. Hearing you voice that without me saying anything really affirms that I'm selling myself way short on that point. About the price - I'm not sure if that's a big issue or not but that's why I'm testing it. Poker players have a lot of disposable income and they are willing to pay for the next big thing. This is especially true for the small stakes guys who are looking to move up to medium stakes games and bring home 7-10k a month. I'm kind of leaning towards pitching this at that audience as a complete package to help you take your game to the next level. The high stakes players don't need me but the low and medium stakes guys do. Your points about the features vs benefits looks spot on as well. I need to go back to marketing 101 and start preaching benefits, not features. I appreciate your view as a poker player because you are my target market. Thanks again. PS - If you're talking about PostNoBills he is insanely good. I was a member at some poker forums with him when we were both noobs. I believe he plays even higher stakes now. If you're talking about GoodBetMate, I didn't know him personally but he was just as good and a huge pain to play against.
Thanks for the input Karabas, What do you think about $77? Current price as of tonight. Here's another thing that's been bothering me: I have over 2.5 hours of video that go along with this e-book. Should I pitch the video as an added bonus or include it from the very beginning? Also, the sales page feels too cheesy. Am I correct or is that just good marketing? Thanks again everyone, your replies have been a major help already.
Glad I could be some assistance. Well if you have some new poker strategies/tactics as you say, I think as you said, you should put more emphasise on it You're probably right about the price point. (I'm probably tighter with money than most) I guess when you see players just chuck their money away on the tables, they do have the money to spend/lose. (I actually wasn't talking about either of those players, but PostNoBills sounds vaguely familiar. I played at $5/10, $3/$6 nl for a short time. I held my own but didnt get far ahead. Ive dropped down a few levels - I find it easier to take advantage of the fish. (maybe I should get your book and move back up some levels)
Price point is not necessarily a problem. Frank Kern just released Mass Control 2.0 which goes for $1,997; and I imagine a heck of a lot of people have bought that so far. If you can demonstrate the value, price isn't an issue. Sell them on the benefits of your product rather than the features, and the price doesn't mean anything because they're thinking about everything they'll gain. In a poker product, you could point out that by using your strategies they'll make a certain amount of cash. If they don't, they can ask for a refund. Edit Plus, if these secrets are so valuable, and they're going to make me so much money, why on earth are you selling them so cheap? High prices indicate confidence in your product, as well as the value that they have. You need to find a balance between justifying the price with quality, and setting it low enough that everyone can afford it. About the copy.. I skimmed through it, but here's a few things (as a poker player myself) that raised suspicion/didn't quite fit properly: * Poker "veteran" in the header. In the earnings shot below, you show three months of data. That's hardly veteran. * Header. "Learn" implies work,which isn't good. The two headers are disjointed when they should probably be a single sentence. "Up to" is not great.. it screams "get out clause" because so many people have used to in adverts to say "up to $100 off!", and invariably 1 person gets the full discount, and everybody else gets 99c off. How about... "Discover The Cuthroat Cash Game Poker Tactics That Have Made Me As Much As $44,407.57 In A Single Month" ("discover" = a bit more instant, "cutthroat" = better than "secret", keeps with your theme, "as much as" = upper limit, way better than "up to", and the exact figure = more believable. It'd be even better if you showed the earnings graphic right below this statement to back it up, maybe a better quality picture with June highlighted). Then a subheader, keeping with the theme of the site: "Take no prisoners, and leave no one alive. Empty table after table of chips into your "virtual poker pockets". You can make a killing playing cash poker online, and you're about to see exactly how..." (Nice and visual, a bit shocking, gives them plenty of benefits up front, alludes to "seeing" how it all works rather than "finding out", because you've got videos) * Date on letter. Either use some JavaScript to set it to today's date, or take it off. No-one wants to read old information. * Just above first subhead. "Sincerely, SmackinYaUp". This gives the reader a massive chance to stop reading right there and then, and doesn't really fit with the flow of the copy. Ditch it. * Earnings screenshot. Just above it you say: "You can even see this online where the top cash game specialists take home seven figures a month. Think I'm exaggerating? Think again:", so I'm expecting your screenshot to show me some seven figure earners. In fact it doesn't. The first line is a LOSS.. not a good start. Of course, I understand that poker players lose as well as winning, but the order that these things appear in isn't great. * Just below earnings screenshot. "As you can see, I earned almost $45,000 in June! You can also see my stats for May which total up to over $9,000 (what a rotten month that was)." You need a reason for May being a rotten month. Perhaps you were on holiday so didn't play as much, or maybe you only started midway through the month? Maybe you were still refining your strategies and testing out new ideas which didn't work and so didn't make it into the book? Without a solid reason it looks like your strategies are hit and miss. When suggesting that May was a rotten month.. what about February? That was a REALLY rotten month. Again, why? Your proof just doesn't stand up here. Maybe you can take better screenshots of your accounts to show winnings by day, or by week for the month of May? * Next subhead. "I think this book is a must for any starting internet poker player…". This cancels out a large chunk of your market immediately. Pretty much any poker player who's played for more than a week or two wouldn't call himself a "starting" player any more. If this was your intention, that's fine, but bear in mind that "starting" players probably don't have much ready cash available, because it's all in their bankroll. * Testimonials. Can you get earnings screenshots from your testimonials? That'd be awesome. * Newsletter. "If you're still not convinced, sign up here to read a full chapter absolutely free:". Take out the "If you're still not convinced" bit. It just reminds them that they're not, and offers the newsletter as some sort of ploy to further convince them, which it shouldn't be. It should be fantastic free content, plain and simple. Phew! I reckon that's enough for now. My biggest tip: print out your sales letter and read it out loud, as if you were talking to a prospect. You want it to be conversational, and flow properly. If it doesn't, reading it out loud will make that apparent. Good luck!
TigerPublishing made an excellent post on this and I want to go even deeper on this topic. First thing I saw was the negative theme of your design. And there is IMO a big problem. See, it's OKAY (actually even encouraged) to have a negative headline and to play on negative emotions, but the thing is there has to be a reason for this. If you play on fears of your visitors then it's good to point them out. However in your case, the "kill" and blood all over the design doesn't really play on any of their fears. It's there just to evoke negative emotions without any specific reason. Next, you urgently need to learn better copywriting. Headline is really really bad. Use what TigerPublishing suggested and split test it against a few other headlines. So, how to get good headlines? For start you could test the proven ones: Who else wants... How x discovered Y... To learn how to use copywriting language that instantly hooks your visitors attention read 3 or 4 sales letters from products that are currently on top of clickbank by gravity. Another problem are testemonials. They just don't spark motivation in me. You urgently need to change them. Here is why... This one for example: This person praises your ebook and it's structure. Do you think your visitors care about how well written it is? What they care about though, is how much your customers made and how fast. You need testemonials that supplement your claims. "At first I was sceptical but I used X guides techniques anyway and made Y amount of money in just Z days." - THIS is the format that makes your visitors go "WOW, I want a piece of that" $99.99 is a bad price point because it just gives a weird feeling... Instead try using 87.95 or 67.95... "Note - This is a big file (214 MB) and it will take some time to download" - get rid of this sentence. You don't want to demotivate your visitors from buying in any shape or form... I don't know about who are you targeting but you might need to rewrite your whole copy because if you want to sell this to new poker players you need to assume most of them don't know what "100NL" and alike mean. Ask yourself: What is my core buyer? How old is he? What kind of experience with poker (if any) does he have? What motivates him? What's his dream and what's his nightmare? And after you've answered these questions in great detail you need to write your copy to target those answers. There's a lot of work to be done, but if you're committed you'll be able to make it convert.
Wow guys, thanks for the awesome feedback and brutal honesty. I really owe every single one of you. I only had a couple seconds to log on today and say thanks but I'll be back later on with a better reply. -Yes I earned $45,000 in June....last June that is. I slowly got out of poker and eased into affiliating last year. Poker is good money but stressful and affiliating has better long term prospects IMO.
Looks like an interesting product. I've been addicted to playing online poker a few times... never with as much money on the table as it looks like you were playing with though. I'd like to promote this if I knew it was quality (any review copies?) but... It is difficult to promote poker stuff since Google hates it.
Hi Zibb, everyone, Thanks for the interest, Zibb. I'll post a link to my preview chapter for you to download at the bottom of this post. If you need the entire package to make a judgment just PM me. I'd be happy to help in any way. Thanks to this thread I'm getting some awesome help with the sales page. I'll update everyone with the new and improved version once I get all the suggestions implemented. After that, I'll start looking for some affiliates. I'm positive this product will be a big seller. I have temporarily dropped the price but I'm really going to give it a shot at the $127 level once I get the sales page fixed. That'll also help me figure out if it was the price or the sales page causing most of the problems. But whatever the case is, my goal is for my affiliates and I the most money overall. http://www.beatnolimit.com/KillNoLimitFree.pdf
Sorry for the double post, I couldn't edit my last one because there were "live links." Dunno what that's all about. Anyways, I know this is a little premature but I just wanted to let any potential affiliates know this product is more than a single e-book. It contains: Kill No Limit EBook (67 pages) 5 Poker Videos (2.5 hours total) Poker Odds Chart 3 Starting Hand Charts Excel Bankroll Spreadsheet Poker Odds Calculator Article that explains how to use the calculator The ebook, hand charts and odds chart are all designed with the Kill No Limit theme. Ecoverexpert.com did all the graphics for me and I would recommend him again.
I totally agree. I used to do blackhat stuff. But it's stressful and no fun at all. It's better to find something that works for the long term by building an affiliate base or something. Yeah, price point at $127 is probably too high. If you lower it down a little, people are more willing to part with their money.