I'm a newbie and i'm curious, where do i find the Quality Score for my ads. They all worked great the first week, and then i get the "ads rarely show due to low quality score". Can someone help explain this to me? Any and all help is greatly appreciated. THANKS.
why don't you provide a keyword, landing page link and an example of an ad you're using? This way we can evaluate!
try these: 1) increase the bid amount 2) analyze if the landing page is the right one for your ad. think as a visitor and not as a marketer. 3) edit your ad so that your keyword, ad text and the landing page are relevant and relate to one another 4) incorporate negative keywords if you haven't
Thanks, I'll definitely try those. Right now for the quality score the majority say ok and some say poor, but there isn't a number? Is there a way to adjust this setting?
You should to take a long good look at your landing page. The old golden days of one page landing sites are dead as far as Google is concerned. For a good QS Google needs to believe that your site is deep. Do you have a privacy statement, contact or disclaimer on your site. This will help boost your QS to about a 5/10. I usually put these at the very bottom of my site out of the way to reduce clicks. The only reason these links are on your page is for your QS, you don't want people clicking on them. Also Make sure your have the right keywords in your page, if your bidding on keyword "dog training" and that phrase rarely shows up on your landing page... then your QS will greatly suffer. Like Jackie said, your ad text, landing page and keyword need to be relevant to one anther. Add a blog to your site as well, put 1 250-500 word blog every other day for about 2 weeks (or all at once if your in a rush). This helps me a great deal with QS.
It's kinda link page rank. The sun, moon, your site, and your monitor all have to align properly for a 10 score .... seriously until your account has a good history the best you're going to do is about a 8 on your quality score.
all above mentioned details do help in getting gud quality score. but at the same time u have to have sufficient daily budget to run ur campaign. Sometime due to insufficient budget amount campaign does not get proper impression share.