How do you select your adwords?

Discussion in 'Google AdWords' started by recession, Feb 18, 2009.

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  1. #1
    How do you select your adwords?
     
    recession, Feb 18, 2009 IP
  2. TheGrinch

    TheGrinch Peon

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    #2
    look at competitor keywords, use keyword suggestion tool in adwords and the traffic estimator to find out how much those clicks are really worth. There are also a load of keyword tools out there - just google them
     
    TheGrinch, Feb 18, 2009 IP
  3. pipes

    pipes Prominent Member

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    #3
    I often read this, but its something ive not done yet, do you find it genuinely useful?

    I know its not a good idea to copy what they are doing, but for ideas im guessing?
     
    pipes, Feb 18, 2009 IP
  4. ArticleWriting

    ArticleWriting Peon

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    #4
    usually the keyword tool ideas work well - add some more to them and experiment. finally the list of keywords you bid on after a bit of experimentation should be the ones who have the least cost per acquisition.. i.e. if it takes you x clicks to get y customer acquisitions then cost per acquisition = (100*cost per click)/y. the keyword this is the lowest for is the one you should channel your max budget towards
     
    ArticleWriting, Feb 19, 2009 IP