{KeyWord} - title only?

Where can I use the {KeyWord} variable on an adwords ad? Can I use it just on the title? What about the Description and URL section?

Thanks,

Jon

 

you can use it for Headline, line 1 and line 2 only.

For the display url you can not use variables.

 

I use it in my destination URL. Works fine and is great for tracking.

http://www.yoursite.com?keyword={keyword}

Good luck,
Ty

 

Are you sure that this work? Are you using it?

what do you mean?

http://www.yoursite.com?keyword={keyword}

or

http://www.yoursite.com?keyword={keyword:default}


I have tried the last one and it dont work

 

Yes, I am using this. Use:

http://www.yoursite.com?keyword={keyword}

Change "www.yoursite.com" to your URL. It takes a while for it to start working. You can then write a server-side script to record what searches are performed by visitors reaching your site via AdWords.

Also, check this:
http://adwords.blogspot.com/2006/01/track-search-and-content-clicks.html

The link then becomes the beautiful:
http://www.yoursite.com?keyword={keyword}&type={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}

Good luck,
Ty

 

Hi tkroll,

do you have idea if the {Keyword} variable is also valid in Display URL?

 

I don't know. I'm still surprised it's available in the destination URL.

Ty

 

Wow, that's a juicy, fact-filled post there. Those variables, while obviously available publicly on the AdWords blog, are not that easy to find. I had been searching for these guys lately and had no luck. I found {keyword}, but not the others. Thanks!