Lets say I have a 2 word phase, e. g. web hosting and I want to target on: 1. web hosting 2. hosting web If I will use exact match like [web hosting] will be my ads displayed when user search for "hosting web" too?
Thank your for your replies. I wont to stay with exact match I want avoid the problem when I forget to add some negative keywords. In web hosting industry there may be many unrelevant searches when using broad match, e. g. if you target for "web hosting" you will be found by people looking for free web hosting, yahoo web hosting (searching probably for reviews), any-company-name web hosting (reviews) etc.
And I would advise exactly the opposite. Broad match is VERY broad - use it for research, but if you don't know much about adwords, and don't have the time and inclination to monitor it closely, you can throw an awful lot of money away on clicks for totally irrelevant searches.
If you are unexperienced with Adwords - start with Exact. If you are experienced but have a very low budget - Exact & Phrase. If you are both of the above - Exact, Phrase, Broad. If your account is structured correctly (see recent threads I've posted on), then you'll notice the need of Phrase & Broad is to dig out more long tailed keywords to add as [exact].
Hi Also be very careful with broad match because with expanded broad match you might find if you have the word 'flowers' your ad might show up for the phrase 'roses'
Broad match is dangerous territory...very dangerous. Another issue is the two phrases you want to target are far too broad and have no consumer intent. Web hosting - is an information seeking term You would likely be better served targeting longer tail terms windows web hosting web hosting with whm and cpanel linux web hosting You can relate this to the keyword HDTV for example HDTV - Information keyword used to learn what an HDTV is.....the user however is not ready to buy - No Consumer Intent..... Next in the "intent" cycle Sony HDTV Panasonic HDTV Vizio HDTV - These terms have no buy intent either, as the person doing the search is now looking at the brand names they like but are not ready to buy. 42" Sony HDTV 37" Sony Bravia HDTV 52" LG HDTV On Sale The above terms have a very high intent to purchase as the searcher has indicated the size television they want as well as the brand name they like, additional words indicates more intent to purchase..... Hope it helps.....
Wow joe3082, that's just bad advice. Never use broad match on the search network, no matter how experienced you are. It's just TOO BROAD now. Only use phrase and exact for best results. For the content network, only use broad because the others won't matter as it's the theme of the adgroup, not the individual keywords that matter.
If you know what you are doing, and be sensible with your bidding and campaign budget (One reason why it's beneficial to split match types into different campaigns), you can get plenty of cheap broad match clicks and at the same time find out more long tailed keywords to then go in and add as Exact & Phrase.
Worth saying again, Really bad advice... With careful use of negative keywords you can run a very successful campaign on the search network with multiple broad match keywords. But as everyone is saying, keep it simple with Exact and phrase if you're inexperienced.
For broad match use content network, dont ever use search n/w, u will lose money. Try to adjust for exact match, i m sure u will find interested customers.
Trouble is 90% of users don't know what they're doing and will waste a ton of money by using broad match. They won't add a single negative keyword and will broad match single word keywords. They won't go and broad match 4 or 5 word keywords and will end up losing money. Plus if you the tools, you can create a ton of variations and permutations to put in exact match and get you even cheaper clicks then any broad match would ever get.
You HAVE to use broad match to get the most from your campaigns (web users are using longer tail keywords these days and type in very long specific phrases, you will never guess them all) but like PPC Coach says 90% of users don't know what they're doing. Build a HUGE negative keyword list, I have over 1000 in most of my clients. This will then also raise your Click through rate by lowering your impressions for irrelevant searches.