Come on and ride the Pony! Nowdays driving targeted traffic to your site from optimizing your site for search engines should be an essential part of your strategy on generating traffic long term. This isn´t done in a day, well Rom wasn´t built in a day, as well driving attention to your favourite pony in stall isn´t that easy too. You would like to get your Pony becomming more popular? So what can you do to get better Search Engine Karma and end up with highly targeted traffic and finally visitors generating you a nice passive income. Good search engine optimization is really a balance of quite a lot different factors whose effectivity might change from time to time. Google´s alway improving things you know and if you allready wondered why some of your pages might be vanished from their index for some period, do not care as long as you have one page indexed, heh lulz. They like to bounce and dance with you. Sometimes they spread information around to confuse the majority. Thats what they do to disorder so finally nobody knows what is fact and what counts. I call it the CIA Way I highly recommend to plan your search engine optimization from the very beginning of creating your web site. This is important in fact that redesigning, coding and these tasks for search engine, costs you time and money. Build your Site for the Average Joe first before starting with tons of on page optimization strategies. That means, you should really keep your eyes on people finally are able to read and understand your websites content. Killer Tips: (before you start) * Beware of Pages that doesn´t exists. * Do proper 404 Error Page Handling. * Stable Hosting Environment. * Beware of to much trolling around. Getting Things done... Content is the King (Dinky Pony´s won´t get ridden) One of the most and actually never changed technique is to generate unique and valueable content to your visitors. I know this is something you really allready know about but it´s still one of the best things you can do for your Pony to stay on top (long term). Having something your competitors do not, always helps. You don´t have to reeinvent the wheel but you always should have a look at your content and trying to get a feeling why people come to your site and continously improve things here and get updated content. A so called "SEO Expert" told me to blow my site up with Meta Tags Well, nowdays these advices are just a waste of time. Neigher any of these tags will increase your traffic or ranking position. You really won´t need any of these tags unless you might want Google to have a look at certain situations. So if you really want Mr. Google to make use of your description that you write in the Meta Tag Description, place some targeted keyword phrase there and the bot will make use of it. If not then the Google Bot will spider your page and grabs a piece of content from the page the keyword phrase is in. Mostly this isn´t read perspicuous. Ensure about, that your pages include text links from to every page, so that there is a easy given site structure the search engine bots are able to crawl easily. * Important Content first (Strong Keywords) * Important Headlines first (</h1></h2></h3>) * Keyword Density Balance Research your keywords/keyphrases before building your site This is the another really important fact that allready should come to your mind at the (planing stage). Single strong keywords are commonly searched for by the majority of people, what makes them hard to target if they are not highly unique. Instead use keyphrases. You can use plural versions for these words and phrases and you reach both, people searching for the singular AND plural version of it. I suggest using directories like * urbandirectory.com * Thesaurus.com as part of your brainstorming and getting a clue to find keywords and multi keyphrases for your needs. Start identifying two, three or four of your main describing keywords and keyphrases visitors will type in when they search for you and write about 250 to 350 words of unique content around these ones prefarable unique content to all of your pages, always with the main important keywords that will promote and describe the page the visitor and bot will see. Hey cowboy/girl! Did you keep in mind that headings and titles are more important than the other content will be?...Well ok than keep on riding the pony! Providing your target audience with relevance content will naturally boost your search engine rankings. Off Page Optimization Strategies (Niche targeted) Beside all of these so called on page factors to get your site well indexed to the search engines there are some kick ass off page ones that will boost your traffic too, for sure. One of the most important thing when it comes to establish your Pony as "THE ONE" and not "JUST ANOTHER ONE" is to gain as much as relevance inbound links (inlinks) as you can get. Link Popularity How much links you will get from other websites, espcially those with relevance to your niche play a fundamental role to get a good ranking (top 10 serps) regarding to your keywords. Here are some methods i am using to get relevance inlinks quite fast. Mailing to your competitors, those who allready have good ranking regarding to your keywords (be friendly and ask them for a link) Blog commenting is still widely used and it will also be very usefull if you know how to do it the proper way. Again search for your keywords + blog endings. Analyze your search engine result sites and all it´s pages including (site: domain.com, to get a list with those indexed sites) check them for authority, page rank and doFollow and write valueable comments on that bogs matches your page rank and keyword relevance criteria. If you not stupid and don´t spam blogs with non sense bullshit comments you´re comments should be accepted most widely cause blogs are living from content and a well written comment regarding to the topic won´t get purched if the blog owner isn´t a dumb ass or is convinced about that you are a spammer, so simply don´t give him the reason for that. Take care to use names for these comments that makes sense to your keywords you would like to get inlinks on. For e.g if you optimize for "Hot Pornstars" you could post as "Hot Pornstars Fan", "Hot Pornstars Lover" or what ever, be creative. Trade Links Trade Links only with Sites that are relevance in content to yours and check them if they are having indexed sites at Google before placing links to them and try to get one-way links thrue out ABC Linking. Buying Links This isn´t bad at all but you should really just buy links on trusted and authority sites with not to much outbound links (no link farms etc) and those are having relevance content to yours. Social Networking Well, social networking works fine if you know how to do it. Search for sites you can place free links on bookmarks, articles, forum signatures and so on. They should be doFollow, some forums and blogs place a "noFollow" tag as an attribute to your link so search engines won´t follow your links.