lots of SEOs been talking about the inevitable ..changes in Google and how it will make our sites better, or possibly drop the big one on all the work we have into our sites. the topic is a big one, especially considering that we couldnt possibly go the next 100 years of article submissions by millions of people each day. I wrote an article about one possible change the Google Certificate Digital-Dot which is down there in my sig. Anybody have ideas that they think will be happening in Google between now and the next 50 years? It's a fun topic so feel free to toss in your ideas and perceptions on the whole thing. Who knows maybe Google will even stop by and read once we get the thread big enough on Digital Point.
what i believe they are now making the website's ranking to work on the basis of user behaviour...... they will get this knowledege through google chrome and through google toolbar.....still link building will not last as this is a very good concept to link website's and once it is gone many of the websites' like article dir, directories, and many more will not even get a single visitors for a day.....
I completey agree with this. I think Google will also become increasingly personalised to individual users - we are already seeing the option of personalised search results and also regional (not national) search results for certain things: "Looking for local results for "example?" at the top of some search querys.
I think the next progression for Google is to use the "collective voice" to influence organic search rankings we are already seeing signs of this. With the up and down arrows beside listings.
By "collective voice" do you mean ranking sites by the total traffic popularity/number of visits in a region of the world?
Personalisation will take time to be adopted by people because it will log your web history and most people don't like the Big Brother approach.
As of now, Google says that this does not affect organic rankings, but you'd better believe that this is a direction they are interested in moving. If Google continues to eat up market share while creating ever-more-personal search results, it can potentially engage in a "pay-to-play" business model since it will control the only means to be ranked in everyone's SERPs, Pay-Per-Click ads.
I heard they might be implementing something simular to a click through rate of search (is that already happening?), as well based on amount of time spent on site and content view. So more active sites that gets clicked on a lot moves up the search results and vice versa. I hope that doesn't happen, then it won't be easy to rank up a new site.