How to raise Adsense CPM value?

Discussion in 'AdSense' started by Ryan6, Jan 29, 2009.

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  1. #1
    Hi, I have looking at the effectiveness of Google CPM ads in recent weeks. These types of ads are obviously the big payers on Digital Point, Myspace, Plenty Of Fish and so on. I guess monster traffic is naturally gonna be the key! One question I do have, which isn't really answered online clearly, is how is the CPM value determined? And how can I raise this amount?

    Is this simply determined by advertisers choosing which blogs/websites to use and then bidding between each other to determine the value? I am not really clear on how the Adwords campaigns really function! I have seen in the past a CPM value jump from $0.02, to $0.20... (obv w/out clicks), but what is a good average? I am just looking at the long term and like the idea of being able to earn money without the requirement of a web user having to click anywhere on the page.

    Thanks.
    :confused:
     
    Ryan6, Jan 29, 2009 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    It is actually related to your keyword, add more high pay keyword will helps
     
    lifeplayer, Jan 30, 2009 IP
  3. Abhik

    Abhik ..:: The ONE ::..

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    #3
    Use lesser ad blocks.. That will increase both CPC and CPM.
     
    Abhik, Jan 30, 2009 IP
  4. nhc1987

    nhc1987 Notable Member

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    #4
    nhc1987, Jan 30, 2009 IP
  5. TheVccMatey

    TheVccMatey Peon

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    #5
    More keyword related content can boost up your eCPM :)
     
    TheVccMatey, Jan 30, 2009 IP
  6. nhc1987

    nhc1987 Notable Member

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    #6
    Nothing happens if people don't click on these ads :D
     
    nhc1987, Jan 30, 2009 IP
  7. TheVccMatey

    TheVccMatey Peon

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    #7
    He asked how he can improve eCPM, not CTR. :confused: Please read before posting.
     
    TheVccMatey, Jan 30, 2009 IP
  8. Ryan6

    Ryan6 Peon

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    #8
    Cheers for the feedback guys. I have become much more interested in CPM ads after reading a blog post on Labnol.org. This is the jist of the posting that got me thinking...

     
    Ryan6, Jan 30, 2009 IP
  9. ashley76

    ashley76 Active Member

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    #9
    Good Grief!!! $25 CPM (2000/40*2) He is bringing in a ton!
     
    ashley76, Jan 30, 2009 IP
  10. Ryan6

    Ryan6 Peon

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    #10
    40,000 daily uniques (Rough estimate 80,000 impressions)

    (1000 impressions is $25 and so $25 x 80 = $2000 (£1400.00 a day here in the UK, that's a hell of a lot) :)
     
    Ryan6, Jan 30, 2009 IP
  11. nhc1987

    nhc1987 Notable Member

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    #11
    So what did you mean when said that more keywords related content brought a higher eCPM?

    Related ads to keywords means nothing if people don't click on ads, right?
     
    nhc1987, Jan 31, 2009 IP
  12. TheVccMatey

    TheVccMatey Peon

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    #12
    Better keywords > better targeted ads > better seo > more traffic > more clicks.
     
    TheVccMatey, Jan 31, 2009 IP