I see so many landing pages for affiliate products and they all look like trash. They look completely unprofessional and any one I land on I immediately think "scam". I'm talking about the landing pages with one massively long page with 50 testimonials for a product starting at $129 but the more you scroll down the cheaper you get it: by the time you reach the bottom (20 minutes of scrolling later) you get the product for $1.99. How do these sites actually get people to buy things? Wouldn't it be better to get a little more creative?
Well I've never seen a landing page with 50 testimonials on it or going for $129 to a $1.99 price. Most i'cve seen was like a $10-$30 rebate. All the sales copies i've seen are pretty good because they all have a call to action. Plus most people buy on impulse because it looks good and not really looking to in depth into the product. Creativity would be nice but even ugly pages sell stuff.
Hah, I know, i know. It was an exaggeration for effect, but to me it doesn't matter how many testimonials or what the discount is - they all follow the same basic format. I would think creativity would increase the sales greatly.
I have often wondered about the same thing. There are tons of them that look the same just different text and images. Before I got involved in internet marketing I always was cautious about these super long pages. I prefer to buy things online from sites that are more than just a landing page. To me its like high pressure selling. I only have embedded videos and the call to action buttons to click on if I want to go anywhere, so normally I just click the back button on my browser. I have to admit though the darn things work.
Those super long pages are all promoting clickbank products. I too have long thought that they looked spammy. However if you are actually interested in the product, and take the time to read the whole thing, you eventually get a little brainwashed and start wanting to buy the product. I believe that this is why most of them look like that.
yes, u r right,m looking for some best prodocts for my upcoming website but i haven seen 99% of them would be same as u said and i feel extremely irretated while see those landing pages. if have affiliate website then mine would be very professinal and convinsing.
lol... True.. those ugly pages work he he... i wondered the same thing at first, but then I thought "not everybody is so picky as me when buying a product" (i'm picky with the webpage, i would never buy from a page like that, lol)
I always thought the same "who buys these things" but I guess they do other wise people wouldnt use them right? Or are we all blindly following one systle because every one else does. I must admit the further down you read the more you get sucked in, although I've never bought one!
They convert. Plain and simple... But you are right, if I am only slightly interested in the product I click away immediatly. However, if I'm considering a purchase I do read the whole page...
I guess the people actually marketing the products and trying to sell them or are involved with something else in IM probably have a different viewpoint compared to other people that may not have as much knowledge about it. I mean, if people are willing to give money to the Prince of Nigeria, then they will surely pay to learn how to make thousands of dollars a day. Not to say all of these products are scams or inflated promises as I have bought some ebooks and a couple (albeit a few were trash) actually were decent.
These types of landing pages are amazing to me as well. Literally, almost every single product I see has this type of landing page. They obviously must work though. I couldn't bring myself to use this style when I created my own product though...it is just too tacky for my tastes. To each his own though.
I have always thought the same thing. They all look the same and they all look "scammy". I just purchased a product from one of those pages, but, it was for a product that I had been interested in for some time, was recommended to me, heard great things about, and investigated before I purchased. I have to admit, if it were the other way around and I saw the landing page first...I would have never bought it.
Long sales page that stretches a mile long doesn't work to me anymore. Instead, I'll just "scan" through them and find the price if I'm interested to buy. Again, this method still work as long as they've incorporated the basic element of copy writing.
I agree with you. I totally lose interest about one third down. But, yeah, the sales copy must work, else they wouldn't be making them. I can't say that I've ever seen one of these long winded pages that I actually found attractive. I'm tempted to make an experiment Maybe they would be better if they would put page links to the paragraphs and a return to top link.. I don't mind long pages like that ... as long as they don't crash my browser Ditto!
I also thought the same way about these long and drawn out landing pages until I actually purchased a product from clickbank for the first time. I'm not going to say which product I purchased exactly, but I have to admit the testimonials of "your income will increase by a factor of X" was somewhat true!
What i do is simply scroll to the end of page, check the price.. if the price is fine for me i'll buy it. who has the time to go through all those testimonials, half of the photos are found every second sales page, and funniest part it shows a bride, a grandma and all those they can put without thinking that it looks fake.
coming from someone that has one of those pages, well actually not exactly, but a similar page, I can say that those pages have been tested in many markets, and they actually convert very well. While I have received a lot of negitive feedback from my page, I actually receive even more positive feedback, and sales convert very well. I am not sure what it is, buy hey, as long as it is working, I sure am not going to rush and change anything. Regards,
I figure, considering how many there are, they must work to some extent. Of course, I'm sure the owners have a pretty high PPC campaign going.
Actually I don't use PPC. While it works well for some, if you are not careful, PPC will put you in the poor house real quick. Again, I like to buils a list. Regards,