Something im not 100% clear on is this: If i have business service as phrase match in an ad group and someone searches business service and i have ad text with the title as business service quotes would that trigger the ad? I understand that the keyword phrase doesn't have quotes in it but does have business service and because phrase match allows for other words either side, im wondering if it works that way? I know i could add business service quotes as a keyword to the ad group, but if the search volume shows too low, in the google keyword tool it probably makes no sense to add it. Theres search volume for business service just not with the word quotes added to it. But the word quotes has importance as its what i want the visitor to request from the landing page. Please note im not targetting the niche of business services, its just for my example, but my approach is as above. Hope anyone can advise further, and i hope im not confusing anyone while trying to understand this myself.
You are correct. If you had the keyword "business service" in phrase match, then your ads would be triggered with the following searches: business service cheap business service business service quotes It would not be triggered with the following: business and service service business I hope that helps.
So putting in business service quotes in the ad title would be ok and make sense, with the business service keyword as phrase match in the ad group and the landing page being about quotes for that service? Thanks again btw SDunroe, theres a number of you here giving some good guidance and advice, i appreciate it. Theres so much to take in with adwords. I feel like ive been reading forever
That statement is all correct, good work It's true that there is more to Adwords than people think, but you'll get it over time. It is just a case of trying new things out, seeing how they work and then applying it correctly to your account; although every single account and industry is different which keeps me entertained with my job.
Thanks, its a nice feeling when it begins to sink in and i understand a little bit more about it. Thanks i really appreciate the help, yes it must add plenty of variation to your job and keep you very alert i imagine.