you have to create separate ad groups to assign specific ads to individual keywords. otherwise, they will rotate automatically.
I’d wonder the same now that I’m trying to get more profits from my website but I’m afraid of making a bad decision. I pretty sure there are online services rotate those for me with serious reasons
You can choose to have your ads rotating or have them shown evenly - having your ads shown evenly will allow you to see which of them performs the best and has the best CTR (click through rate). Then when you have this information you can make sure you are using the best performing ads for your campaigns.
Hi Mikey, You're far better off taking the keywords and dividing them into 2 different groups with different keywords in each, and with different adverts for each in my opinion.