Image Alt Tag on landing page could help relevancy and QS?

From my understanding, relevancy of ad copy, landing page copy, keywords etc all help.

With title, meta tags, headlines all helping.

Do you go as far as making sure any images used on your landing page have alt tags in place and do you think even this minor addition could help along with the rest in relevancy, or do you not bother with image alt tags?

 

I wouldn't think it makes much of a significant difference if you are relating to it's effect on Adwords. I imagine it could make a difference with SEO if you were neck and neck with a competitor but don't worry about it for Adwords.

 

Yeah i mean with regards to Adwords, i guess it wont do any harm adding it, but as you point out, it wont have any real effect for adwords, thanks SDunroe

 

No problem, always happy to help.

 

well, google tries to create a relation between your keywords - ad text - landing page. if your landing page has very few text but it has images I am pretty sure it analyze those alt tags too.

 

Thanks crystyignat, only takes a few seconds to add them so may as well i guess.

 

Googles quality score formula is based on over 100 factors (rumour has it) and I have no doubt that H1 tags, the title tage, keyword density (all SEO stuff) and indeed the alt tags have some, albeit a very minor, weighting in the quality score. Would I bother adding alt tags to images?

Not really. Most of the time I create adwords sites that are not meant for SEO and the benefit to quality score of having them is so small that its not really worth the effort.

 

Thanks for your input trishan, much appreciated.