Have you used Adword to promote your web directories?

Discussion in 'Directories' started by WallaceYeung, Jan 16, 2009.

  1. #1
    In order to attract new potential submitters,
    Advertising on web directories list is quite not enough,
    Just keep in mind for long time to try Adword to promote my web directories,
    Would you like to use Adword or what is you experience?
     
    WallaceYeung, Jan 16, 2009 IP
  2. stoner3221

    stoner3221 Notable Member

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    #2
    [FONT=&quot]Good position on the most productive keywords will run you over $1000 USD per week. [/FONT]
     
    stoner3221, Jan 16, 2009 IP
  3. britishguy

    britishguy Prominent Member

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    #3
    So true and that is not all that will not be enough for 7 days x 24 hours
     
    britishguy, Jan 16, 2009 IP
  4. shaneweerasuriya

    shaneweerasuriya Peon

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    #4
    Well,Adwords could be used to promote web directories.I used them a month ago as a experiment and they worked for me fine.
     
    shaneweerasuriya, Jan 16, 2009 IP
  5. mikey1090

    mikey1090 Moderator Staff

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    #5
    I used it once. The keywords that suited me the most like web directory, link directory were expensive and didn't convert all that wonderfully. Shame.
     
    mikey1090, Jan 17, 2009 IP
  6. pipes

    pipes Prominent Member

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    #6
    I wouldn't call directory keywords expensive, regarding conversion not being that good i can understand that, also think it could be done correctly though and could work.
     
    pipes, Jan 17, 2009 IP
  7. pctec

    pctec Well-Known Member

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    #7
    That explains the Google penalties... the only way to get to the top is to pay the BOSS. I am sure they would take your money even if you were smacked!
     
    pctec, Jan 17, 2009 IP
  8. YMC

    YMC Well-Known Member

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    #8
    Seems like everyone is not thinking here. Instead of going after the most competitive phrases, why not go after ones to fill your under-performing categories?

    For example, instead of going after "web directories" maybe go after "advertising for gardening sites"? Sure, less people would be searching for those types of terms but your ROI would sure look better.
     
    YMC, Jan 17, 2009 IP
  9. pipes

    pipes Prominent Member

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    #9
    If the search volumes are too low, in adwords for example it wont show the ads, long tail can be good in PPC for cheaper clicks but the long tail can be too much, so that the ad never gets shown.

    I searched advertising for gardening sites as a broad phrase in their keyword tool for all countries and territories and it returns Not enough data.

    I know your phrase is just an example, but this is the problem that can be faced in PPC.
     
    pipes, Jan 17, 2009 IP
  10. YMC

    YMC Well-Known Member

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    #10
    You put more effort into my example than I did. lol

    My point is to think about different ways to promote your directories. Not every submitter will be searching for "web directory". Too often directory owners forget that "professional webmasters" who are familiar with the term directory are only a small subset of the total number of site owners. It's been my experience that the most informative websites are owned by hobbyists and educators who only have a vague understanding of SEO and gaining backlinks and would therefore never search for "web directory".


    p.s. Of course I used a simple example, why should I give away all of my secrets? :D
     
    YMC, Jan 17, 2009 IP
  11. pipes

    pipes Prominent Member

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    #11
    :)

    I agree, a different approach can really make a difference.
     
    pipes, Jan 17, 2009 IP
  12. Nima

    Nima Well-Known Member

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    #12
    i actually have found myself never Googling to find good directories.

    I either search to see where my competitors have listed their sites and also have a list of top directories that I usually submit my sites too.
     
    Nima, Jan 17, 2009 IP
  13. mikey1090

    mikey1090 Moderator Staff

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    #13
    Quite simple. Because long tail keywords are easy to rank for naturally, which makes Adwords a totally different story. Killing two or more birds with one stone, me thinks.
     
    mikey1090, Jan 17, 2009 IP
  14. hyper

    hyper Peon

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    #14
    what was the ROI ?
     
    hyper, Jan 17, 2009 IP
  15. WallaceYeung

    WallaceYeung Notable Member

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    #15
    it works for only you can choose the good potential keywords,
    who know the top position price for "web directory"? :rolleyes:
     
    WallaceYeung, Jan 18, 2009 IP
  16. mikey1090

    mikey1090 Moderator Staff

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    #16
    Web directory is a reasonable keyword. Many submitters will use it :rolleyes:

    It only takes less than an hour to discover the price after a few clicks....
     
    mikey1090, Jan 18, 2009 IP