Anyone know why my total impressions for the day will read one number but my impressions for the channel will read a higher number? I get a majority of my traffic from stumble upon. does that have any affect?
the channel? what do you mean by this exactly? unique users maybe? traffic source should not be a factor here....
I have heard lots of people complaining about Google's analytic stats not matching up to other stats such as AdWords stats. Perhaps this is a similar problem.
Your impressions for the channel is a higher number because you have ads from the same channel displayed twice on a page. And, when an user sees that page, the total number of impressions increases +1 and number of impressions for that channel increases +2.