What percentage a PPC yields to site owners - Google/others?

Forums don't have a niche - there is no way to know what keyword triggered the ad. I never said that you can tell what every advertiser is paying - didn't even say you can know exactly unless you happen to know the advertiser. I'm personally confident based on my own experiences with particular niche sites that they aren't paying publishers 25% and that it is higher than 70%. If I can advertise the niche keyword in the #1 postion for 75 cents, and I get adsense clicks for that same keyword, same niche ad, that are paying 50 cents, either the advertiser is paying more than the price I am paying for a #1 position (which technically is possible) or adsense is paying in the 70% range.

While the above method is by no means exact, it was only when I found out exactly what a publisher was charged, did I know exactly. My "guestimates" on payout were within 5% of the actual payout I know was exact, so it happend to work out.

If someone wanted to test payouts, put up a page that isn't going to get traffic (hotlink it to an image). Have someone run a adwords campaign for a niche keyword that would be shown on that page. Have them click their own ad and stop the campaign. Within a few hours they will know exactly what google charged them. The publisher will know exactly what they were paid. The percentage of adsense publisher payout is going to be exact - and the SEC financials state that google pays the same percentage to all regular publishers. Note that I am NOT talking about the publisher clicking the ad, but the adwords advertiser - which I do not believe is against the TOS since they are paying for it.

 

Micromag, it looks like you're pposting without reading what mjewel has said numerous times.

MJewel has a few keywords HE/SHE actually advertises for. Lets say it's widgets.

MJewel sees that a visitor came from an ad at widgetfactory.com that mjewel knows he/she paid $1.00 for, based on adwords reports.

widgetfactory.com owner tells MJewel that he received $0.70 for that click. MJewel therefore knows that widgetfactory.com got $0.70 out of $1.00 which is 70%.

In addition to that example, MJewel has also said that he/she has a tracking software that helps track this very thing. I don't feel like typing this out in explicit detail, but if you study what has already been said for long enough, I'm confident you'll become enlightened.

By the way, thanks for all the insight people. I'm about to have a real world test myself. I'll update this thread with my findings.

 

Google revenue share in 2005.

 

homeloans1 - what's your source?

 

You guys are forgetting that huge publishers like AOL.com probably take a much higher cut, maybe 90%+.

Since they have a huge amount of revenue it skews the overall data a "normal" publisher will see. My guess is 50-60%, but hell, you ain't getting $2 clicks on AdSense, lucky to see $0.50 clicks these days.

 

Yeah...I'm still finding the 70% range hard to believe. As I mentioned in a previous post, the highest estimates I'd seen before this thread were in the 40% range. One other question that this estimate raises: Since the highest percentage published by other companies is 60%, why wouldn't Google publish theirs if it were indeed higher?

Sam