I was hoping to get some advice on something. I've taken on an assistant, specifically to help me with link devlopment. It was decided that, getting someone with no experience and training them would be considerably cheaper than hiring someone with experience. My question is, how best to train them. The main areas I will want working on are: - Manual Director submissions - Using linkdomain: at Yahoo to aqquire links where competitors have theirs placed - Copywriting and article writing amongst other things. I'm going to have to teach about keywords, what directories are, why we submit, why we want links, keyword rich writing etc etc. It's not too much of a difficult task, but was wondering if anyone could offer some advice as to the best way and methods to use to train her. I'm self taught so never really thought about it. Thanks in advance, Martin
I would choose a few good articles for her as required reading. Maybe introduce her to DP ( Digital Point) And maybe setup a checklist of sorts for the required standards you wish return links etc to uphold
If you own an ebook or two that concentrate on the subjects you mentioned, maybe you could ask her to read through them. Of course as livingearth mentioned articles too, that would be a great idea. Does she know any basics at all? or completely 100% new to the game?
If you are a corporate organisation, selling boring, non-interesting products, I don't think you'll find many people blogging about it, writing about it or other. Relavant sites will not link because they are competitors. Hence the neccesity for strong directory and pyramid campaigns amongst other things. Unfortunatly, Google doesn't seem to take into account that companies need to do business and the internet does not all revolve around adsense and weight loss.
I asked the same question a month ago. I have a couple of high schoolers on summer break doing this now. I used SEObook for some ideas and then ended up writing a training manual and created a little test for them to take. And I made a spreadsheet w/ a bunch of descriptions, titles and anchor text for the link builders to copy and paste from. Then I sat down with the kids for a few hours and showed them exactly what I'm looking for. I've had them doing this for a few weeks and it's working out so far. At first there was a bit of hand holding and answering questions but they're doing well on their own now.