If your price is the best in your market then mention it!!! In the other words if the price is for promotion, then mention it will get you more clicks.
Agreed. We can suggest new ideas all we want but the only way to know what works is to test it thoroughly.
I think that this is a question that can go either way as far as what is right or wrong. Definitely agree that testing is key to determine what is right for your situation. I would suggest trying your ads both ways and comparing the results. Am I wrong to think that internet users know that and ad is typically selling something whether or not a price is listed?
I don't think you are wrong. I think most people understand that the ads are trying to sell something. As has been said, testing is the key--but believing that you need to display the price to let people know you are selling something seems incorrect to me.
In my opinion I would say that it would not matter, if you are targeting on only the buying keywords and where to show a price lower than anywere else you should in theory get huge clickthroughs.
there is no "one" answer other than split testing your ads. as mentioned previously, it depends on your target market, your product, your offer, and your competition. if you can offer "lowest price guaranteed" it *may* get you higher CTR but lower conversions if the person really is just shopping around. i would recommend split testing ads for about one week and cutting the ads that either have very low CTR or very low conversion rate. the customers will tell you which ads work!
Here is the best answer. (IMHO) Don't sell them anything in the ad and don't include a price. GIVE something away free. Something of true value. Direct them to an opt-in, build a relationship, send them the free info, and Recommend what you were going to sell them in the first place.
Somebody has read Seth's permission marketing This is the best idea if you have time to plan and implement a strategy from converting leads from free info ==> sale in the most efficient way.