Indeed. But "experts" differ (and quite markedly) as to whether that's a reason to promote something or a reason to avoid it and find something else.
When entering the Clickbank Marketplace I first of all choose a niche I am interested in promoting say home and family. I will then sort by Gravity to establish demand and competition. I like to identify products with a Gravity of between 100-150. This means it is a popular product that is selling but the market is not saturated with competitors. I will then check out how much commission is being paid. I am looking at a range between $75 and $25. More than $75 is a tough sell because potential customers may not be willing to take a risk on a higher priced item. If it is less than $25 I will generally leave it alone because it can be difficult to make a profit. It does of course depend on your promotion strategy. The next thing to check is refunds. If the product is suffering a high degree of refunds i.e. more than 15% I will keep clear of it. Do investigate the cause though becasuse sometimes the figures can be misleading. Actually you should query any anomaly you see cropping up. Spend some time in the Clickbank Marketplace and these will become apparent as you become more familiar. Finally I'm going to check out the sales letter - would I buy based on the copy. You also want to check that a refund policy is available to those not satisfied with the product. So there you have it. Follow this strategy and you will find hot Clickbank products to promote from which you can profit - assuming of course that you fully understand the other pieces of the internet marketing jigsaw puzzle..
well I promote some clickbank offers that have gravity over 200 and bring me sales, but my best seller right now has a gravity of between 40 to 60...so I wouldnt always go by the gravity... but krolbiz up there gave good advices as well to go by!
Thanks krolbiz. So this is the strategy that I was told about several months ago but I cant seem to make it work. I would grab a product that has decent gravity some with high some with medium and then I would run it through my program to see if people are consistently selling the product. I would then create my own landing pages and market it using PPC with their keywords and hundreds of my own but I still get no sales after 250 plus clicks. The clickthroughs to the merchants site are there but no sales. I cant figure out why I am not getting the sales.
I agree with this. I'm doing research for a clickbank campaign. I hope to be starting to create the actuall campaign here in a week or so. I plan on doing a review-style landing page design.
Your answer to the question is by far brilliant. No, seriously. The keyword searches tell alot, as you said. This is stuff I all ready know, but sometimes forget. Thianks for the reminder.
Yeah, but the gravity only tells you whats being promoted. We need to know what is in demand and that's a different animal. I'll go with checking the search data (keywords)
This is certainly very widely believed, but I'm afraid it's also completely mistaken. For anyone willing to spend half an hour or so enlightening themselves about this very popular misapprehension, the reasons are very fully explained, together with detailed illustrative examples, in this thread, this thread, this thread, this thread, this thread and especially this thread.
@op I'm pretty sure no one is going to share unless its there product on cb. Be careful whom you trust