Content Network Q About Keywords + Sites Shown On

Hey I have a question about how the Content Network picks sites to show your ads on.

Let's say you have group A with 100 keywords that show up on X sites.
Let's say you have another group B with another 100 different keywords that show up on Y sites.

If you make 1 group with keywords from A and keywords from B combined, will the sites you show up on be (X + Y) ?

 

Possibly, buy you will lose in terms of quality as the relevance will most likely be lower.

 

Make 50 small (10-20 keywords) ad groups and run a placement report after 2-3 days. You'll see which sites and ad groups convert for you to make new ad groups based on statistic

 

That's the best advice. With Adwords I believe it is all about trying various things, seeing what works and what doesn't by using the historical stats.

 

How to used keyword for content network?

 

Like the regular way...

 

Well not exactly.

Keywords in the Content Network are grouped together to create your keyword theme. This keyword theme consists of no more than 50 keywords. Your keyword theme is then used to determine where the ads should be placed.

 

looking here http://optimizinggooglescontentnetwork.blogspot.com/

 

Yes, it is best, although time consuming, to group keywords pretty tightly so that
you can see what is working best. You'll save a lot of money if you test and track.
If you have little money and lot of time - do a lot of testing and tracking.
If you have little time and lot of money - throw a bunch of keywords out there and see what sticks.

In any case, yes, if you mix keywords in a group, ads will appear in the different sites.
(hope that makes sense)