Hello Folks, Did you ever thought what percentage of CPC google gives to its publishers? Like for an example, if I got 20 cents for an ad click then how much Google gets for that click? 70%, 80% or even 90%? If I take 80% lets say, it means publishers gets 20%. Any thoughts? Shivani
nobody knows the exact figure. I dont understand why ppl are concerned about how much money Google is getting?
I think it comes down to wether I MYSELF is pleased with what I earn - I'm not less happy if Google gets 50%, 60% or 70%.
I think it's a good question, and certainly something you would want to know if you were launching a competing service. Personally, I don't get why everyone treats Google like some benevolent entity.
Google is really really smart about their ad system. My guess is around 20 % is what they take. They are not in this for short term income, they want publishers and advertisers to be happy; it makes them more money over the long run. Thats why they give you discounts advertising if you are providing useful content to the users, because they want people to find ad's useful.
It would indeed be useful information, because when we use the Google AdWords Keyword Tool, we are effectively "pretending" to be advertisers and we can see how much it would theoretically cost us per click (CPC) to advertise for a particular keyword. If we then know how much of that CPC amount Google takes, then we know how much the publisher would expect to get through the corresponding AdSense. For example, let's say that the AdWords keyword tool tells a prospective advertiser that they should expect to pay Google 72 cents for every time someone clicks on their advert targeting the keyword "dogmunch". If we knew that Google takes, say, 20% of that and passes the remaining 80% on to the publisher, then we, as publishers, know that we can expect to be paid roughly 0.80*72 = 57.6 cents per click if we were to write webpage content all about "dogmunch". (Yeah, I know, I've just written quite a lot to explain a pretty simple concept. )
I should add that of course it doesn't matter what percentage Google takes if that percentage is the same for all keywords. Then, if the keyword tool says that advertisers have to pay twice as much per click to advertise for "catplow" than for "foxpunch", then we know that publishers can expect to get paid twice as much per click if they write about "catplow" rather than "foxpunch". However, if Google takes different percentages of the CPC for different keywords, then the AdWords keyword tool becomes less useful. It's no good writing all about a high-cost keyword if Google takes a larger percentage of it than they do for a low-cost keyword. Am I making any sense?
Very valid point indeed. From the way publishers are always hankering after high paying keywords, it seems that Google is keeping the percentage constant for all keywords. Otherwise, like you pointed out, it would be a futile activity to take the pains to build content around certain keywords.
According to last financial report of Google, it gave 90% of adsense earnings to publishers like U and WE. I read about this in labnol.org article
This is something that they will never reveal to us. Based on the adwords program, my rough estimate would be something like 40% publisher and 60% google.
As long as Google don't make it official it gives them the freedom to adjust the percentage, if they need to increase their income for example...