While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.
i dont really understand this chart to be honest. to me the only reason to use ppc is if you are using your site to sell products, services, or ads. you should know things such as your turnover ratios, and how much you can spend to get visitors to your site while still being profitable. if you're not selling anything on your site, ppc is more or less irrelevant.
Well...I see what you're saying, but that's not always true. From a corporate standpoint, especially for start-ups, PPC can be a phenomenal way to establish your brand. If I have a new company that I can get to show up when someone does a search for my main competitor, sure I'd like to see them click through to me, but mainly I want them to continually see my brand name. PPC is very cheap compared to other marketing channels, and not only is it cheap, it's fast. Anyway, I don't want to go off the subject too much, but I just wanted to point out the additional benefits of PPC other than the obvious.