Suggestions on how to improve PPC business

I have a ppc network Joomla Ads, but I am having a difficult time finding advertisers and quality publishers. Some general ideas, questions and notes:

-I was thinking about offering my publishers a minimum monthly payout (i.e. such as $5.00) regardless of the number of clicks they get. I run a small network so this is financially feasible. This might help to attract more quality publishers and thus, possibly more advertisers.

-I gave all the advertisers using the network an end of the year bonus, as an incentive to keep them using the network.

-I offer coupons...but they are not attracting advertisers as well as I thought they would.

-I have not done any kind of advertising of the business. How much should I spend on advertising and marketing per month? Will this be worth it in the long term?

Any other suggestions?

 

There are many way to attract advertiser and publisher for example you can offer industry highest payout rate such as $10/CPM to publisher.Beside that,you can also use pay per lead kind of campaign to drive more advertiser and publisher.The marketing budget can be adjust according to your financial status for example $200/month for advertising at google.

 

Your first idea is the best. Offer companies some type of security and sense of safety and they will have a tough time not doing business with you. No one can really tell you how much to expend on marketing. I do thousands each month with approx 50% of my operating income also going into marketing. If it fits your cash flow statement projections, and you've done the math on the projected ROI of the marketing platform, you can't go wrong.

 

A pay per click ad can make targeted traffic to your website. Targeted traffic is better than just general traffic because then your visitors are more likely to purchase a service or product. But there is an art to creating a pay per click ad.

 

Thanks for the suggestions..I forgot to mention that I gave all the advertisers a holiday bonus this past week. I hope this will help to retain some of the current advertisers as well.