Create Landing Page that attract visitor to click

Do not invest large sums of money into PPC advertising without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to. A good landing page helps sell; it’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, you don’t, in most cases, want to simply point to your home page. If you sell 100 products, and your ad is pushing a particular product, pointing to your home page is going to lose a lot of people. Imagine Amazon.com running a PPC ad for video games and then landing people on the Amazon.com home page. That’s not a great way to sell video games, is it? At the very least, Amazon would want you to land on a video-game category page, and in many cases, Amazon lands you on a very specific video-game page.

More information at: http://seogurutips.blogspot.com

 

Thanks for the tips.

 

hey, thanks for this information. its very usefull even tho i dont sell products.
it started me thinking on landing pages on blogs. any ideas on this?

 

Some great tips there, well done

 

Yes, you are absolutely right, particularly if somebody selling a variety of products. Actually I noticed that none of my ads have a home page as a landing page, everything is going to specific pages. Great article.

 

Be cautious.. landing pages can get you banned from search engines, if the content on them is misleading. Maybe add an entry to your robots.txt to exclude landing pages from being indexed.

 

I have been creating websites for the last 10 years or so, and not a single time have a page (or site) been removed from the search engines because it was misleading, not ones. If it gets banned, then it's because you use Black Hat to gain ranking.

A landing page will NOT get you banned from a SE, thats a fact.

 

I too have never had a problem with my landing pages being banned. I guess a lot of it has to do with how aggressive you are with your selling tactics. I personally choose to avoid misleading content on my landing pages and instead focus on good web design and compelling body copy.

Good Luck.

 

kgp43, that's what I was implying, using "black hat" techniques on landing pages.