Hey, thanks for visiting my post. I have a clickbank site for guitar lessons (I know this is a competitive niche). I'm getting hops, but my conversions are lower than I'd like. Please...check out www.guitarsuccess.com what you think? how I can improve conversions??? Opinions on the site itself? Thanks much Happy holidays to all!!!
It's hard. I feel ya. I could suggest selling digital downloads on my site http://gear-vault.com/classifieds Free to sell. Nothing to lose Advertise, get your name out there as much as possible. That's why I referred the above info. also try ultimate-guitar.com
Opinions will vary but here are a few thoughts. 1. I would move links to bottom (tou and privacy) 2. are people really wasting time trying to learn to play guitar all over the internet? I just don't like that line. 3. The header is too much info and does not grab me. Make your point in the header to get them to read on. The info in your header would make a good bullet point. Learn To Play Guitar Like a Pro in Just 60 Days. With Guitar Success, You can do exactly that. Guitar Success offers everything you will need to make this dream a reality 100 Video lessons Clear Audio Play-Alongs Written Lessons Unlimited REAL Guitar Teacher Support Much Much More 4. some of the graphics are questionable throughout the sales page (guy playing, stretched out boxes, bullet point arrows). Makes it look unprofessional. 5. Text is too small in the paragraphs. ***If it was my page, this is where I would start. I did not actually read the page. After I fixed these issues, I would start in on the wording of the sales copy.***** ***These are just my opinions. You really need to try different pages and test them. If you make the right changes, the conversions will prove it.****
Well I looked quickly at your site and I can offer you my advice, although my copywriting experience is limited. But I saw 2 things that I would change on first sight. 1. I think you should introduce your product a little better before sticking a buy link. Now all you have it this --------------------------------------------- Title and then, Are You Frustrated With Your Playing? ...Now There's "Guitar Success!" Via Download some pictures and Plus... BONUSES AND OVER 100 VIDEO LESSONS BUY HERE ---------------------------------------------- Now if I were a costumer, I still don't know practically anything about the product and you are already giving me the buy now link. The second thing I would change is that I would put your actual buy links to your graphics. So if he clicks on one of your pictures with boxes it takes him to checkout. Keep up the good work. Harry
bizjam, don't worry. CB is screwing up a lot nowadays, and maybe your site doesn't have to be blamed for it. Your copy seems pretty decent. Although domainiac's suggestions seem viable. Don't get yourself down. Try an A/B split testing approach and create another version of the sales page and sell it with paydotcom. compare the results after 2 weeks.
hey guys...thanks for the suggestions...I really appreciate it. Freelikehell, are other CB sites experiencing similar things?? Are there possibly unreported sales from CB?? or a glitch... p.s. I also changed the salespage slightly and put video graphics surrounding the course...opinions?? guitarsuccess.com thanks!!!
I think you will find this thread quite tasteful : http://forums.digitalpoint.com/showthread.php?t=1144931 quite a lot of publishers and affiliates are complaining out loud. seems to be some technical glitch with CB. Even I'm facing a lot of problems...
Here are my suggestions.... 1. Your pre-headline should be changed, it should instead offer the reader a clue as to what is coming up, I think right now it gives a negative vibe with the word "Stop". 2. The large red heading, your headline, it sounds a little too generic. I would personally put something more along the lines of what this package will do to you, or what you will be after using the product. Instead right now you are just asking who else wants the product, and at that point in the sales page nobody really wants the product because they don't really know what it is yet.... 3. The graphics of the Tv/Video screens circling the product package should be removed or cleaned up. The circle is lop sided and so it makes the site seem unprofessional. Also check to be sure everything on the page is centered correctly, I think it may be slightly off. 4. Next to your first video, you have a black box with the title "What You'll Enjoy", I would instead use this box as a place for an opt in list. It is a good way of building a list, as people watch the video then may enter their email address in return for a free product or a report of some sort. 5. I noticed that you are not offering any bonus products for ordering. Although this may seem like something that is overrated, it may save those extra sales that would have been lost if you did not have it. Just put together like a big package of guitar sheet music and offer it as a bonus with purchase. 6. The text size of the actual letter that is written on the site should be increased, it is rather small and easy to bypass at the moment. I think that you have a great start, just make a few different versions of the page and keep tweaking them until you get the best results. Good Luck!
That`s a nice sales page. I think you should drive more traffic to it first then try to compare conversions.
thanks for the replies....but do you think I'm charging to much?? ($49.95) the traffic is coming in nicely, but the conversions are lower than I'd like. check out www.guitarsuccess.com
Have you done any research into your market and checked out what other similar products are selling for? You need to do that before you decide if your product is overpriced. However, that is only one single factor. Obviously your conversion rate is low, so a drop in price could only help. I think that you may be seeing a traffic boost because of this thread, so the quality of traffic is not very good at the moment. Why dont' you try joining a guitar forum and becoming an active member of their community? ...... I still think that your page needs to be cleaned up, you should try to re-do something on the page atleast 1 time a day. Try tweaking small things to improve the presentation of the site. As time goes by, your page will start to look better and better and you will see more conversions.
Hope everyone had a nice holiday!! Thanks again for your suggestions...I got most things changed. .....How does the site look now? What do you guys think of the header? Thanks, enjoy the rest of the weekend.
Thanks, I had someone else make the header. Open to other suggestions on the site also. Have a good night guys...
Most of the images look like they have been resized wrongly, they are either too skinny or they are too wide? Overall sites looking better though.
Thanks for your replies. Made some changes to the site.... conversions are ok, but any other opinions on how I can get better Conversions? Site is www.guitarsuccess.com please help - thanks!!
I don't like your YouTube video, it looks too unprofessional. If someone is going to be buying a guide that includes video demonstrations then they are going to expect a professional looking video... This: http://www.guitarsuccess.com/images/guitarvideos1_s1yh.jpg looks pretty decent, like your videos are actually pretty good. Why not include an example instead of the slideshow deal? The sideshow thing would be fine as an affiliate marketing tool, but I don't think it's good enough to use on your site, especially not so high up as the first thing someone sees. I just don't think it's convincing and really that's what your salesletter is all about, convincing someone you have something they want (or even better, need.) I'm going to promote you even though you have these conversion issues because overall I like your page so I think you can get it sussed out. Plus I like promoting music things, they're easy for me to write about.