Quotes, no quotes, or something else?

Discussion in 'Google AdWords' started by seconnection, Dec 12, 2008.

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  1. #1
    I want my google ad to pop up if a certain keyword is typed in and if anything after that keyword is typed in.

    for example


    keyword = wigets
    I want my ad to show up anytime the word widgets is typed in with any other conceivable keyword. Do im simply place widgets in quotes?
     
    seconnection, Dec 12, 2008 IP
  2. robertpriolo

    robertpriolo Peon

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    #2

    for single word keywords set it to broad match. (no quotes or brackets)

    for 2 worded keywords you can use phrase match to help get more targeted traffic (just quotes)
     
    robertpriolo, Dec 12, 2008 IP
  3. ChrisMonty

    ChrisMonty Active Member

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    #3
    Yep, quotes / phrase match should do the trick.
     
    ChrisMonty, Dec 12, 2008 IP
  4. donnagrace

    donnagrace Peon

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    #4
    My advise is you make an adgroup for every conceivable keyword + widget that you could think of. It's going to be a lot of work but it's more profitable this way than targeting broad single keywords.
     
    donnagrace, Dec 14, 2008 IP