I think YPN (yahoo's answer to Google Adsense) reduced their sharing revenue. I used to make double or triple per click compared with adsense, now it's closer to even. Weird, huh?
No not really. This was bound to happen. Being a new program they are obviously trying to encourage publishers to use them over Adsense.
Google knows that they are going to lose marketshare to YPN and other upstart competitors as they pay high percentages to gain a foothold. It won't last forever, so enjoy it while you can! In the end, I think the competition will drive up rates for QUALITY websites, just like it does for QUALITY television stations.
For me YPN was 10x RPC compared to AdSense a few months ago. Now it is only 5x. Still kicking AdSense butt, for now anyway.
if yahoo continues to give lower and lower PPC it WILL lose to google. yahoo's ad code isnt even xhtml valid!
I pulled YPN because of this. The trouble being they dont have nearly the advertiser volume, so my users are less interested in their ads. I've always gotton more clicks from adsense, not that the per click amount is down, I actually make more with adsense for the same number of page impressions.
Google's ad code isn't xhtml valid either, because they use both IE and Mozilla methods for the hand/pointer icons. Admittedly, there isn't anything they could do to fix that and still work, but it sucks for us anal webmasters.
You can easily add a single line of code to make it valid, I told people that in January yet no one knows it. I knew how to fix that the day I got approved. YPN is 1,000,000 times better than AdSense and Google, I hate Google so much.
I can't necessarily speak from both sides, as YPN hasn't let me in, though I haven't resorted to blowing their house down just yet. I would have loved to have been in on their initial beta, when their rates were going to be high, but as they near a more public launch, those figures simply aren't sustainable. I like AdSense for the most part, but I can certainly see things that could be better, and obviously, if you're banned from the Goog, YPN is probably the best bet for you. What, specifically, about YPN is so much better?
Didn't Google start out having high amounts per click, but once it went public, and turned stable, they lowered the PPC?
Most people know they can get new info for google and get right back in. Google Adsense will aprove a cat. The question is will you get paid once you reach $100 or will some sort of "audit" once it's payday find you out?
That is the same excuse Jeremy Zawodny is using to run Google ads instead of YPN ads on his sites from seopedia.org
It could just be a downward slide for a little while. I get it all the time on Adsense. One month I could be earning a good amount per click and then another month I could be earning peanuts.