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Website Built To Target Profitable Auto Warranty Market

Discussion in 'Sites' started by Kelvin, Jun 14, 2006.

  1. #1
    Website: www.extendedautowarrantyadvice.com
    Content: Written by me

    This website was built to target quite an interesting niche market - extended auto warranties. It's a high profit industry and consequently there is good money to be earnt through adsense and warranty company affiliate programs.

    The idea behind the site was to build a mini content resource that would eventually get natural search engine traffic but that could also be monetized through Adwords. This is why I made a site rather than a one page sales letter as is often the case with Adwords affiliate marketing.

    Adwords

    I tried a basic Adwords test on June 7th and these were the results:
    Number of Adwords clicks: 9 - $8.33
    Money Made Through Adsense: $3.56
    Money Made Through Affiliate Program: $8.00
    Total Profit: $11.56 - $8.33 = $3.23

    My aim with Adwords was to use Adsense to pay for some of the cost of the Adwords campaigns and make the profit through the affiliate program which pays $8.00 per lead. All your visitors have to do is fill in a free no obligation form for an extended warranty quote. If Adwords is optimized these figures will obviously be able to be improved upon.

    NB: the affiliate program is through a company at CJ.com

    Search Engines

    The site received its first natural search query from the search engines on June 13th. The search engine was MSN, the query was "auto warranty reviews" (page 2) and this visitor generated $1.75 through Adsense. When building the site my aim was for it to compete with another extended warranty resource which has several good positions in all of the search engines (if interested pm me for the details as I don't want to post that site in the thread) - The Adwords test proved that you don't need many visitors to make a decent profit (9 visitors equalled $11.56 earnings) and so I would suggest that ongoing seo would be a worthwhile time investment into this site.

    To become successful the site therefore needs two things:

    1. Link building to get natural traffic - I've started the ball rolling by getting a few inbound links (iwebtool predicted PR = 3)

    2. Some time spent testing and optimizing Adwords - the buyer can have details of the keywords I used for the Adwords test...it was very basic.


    Why am I selling.

    I'm becoming much more interested in researching markets and then building sites to target niches. This doesn't include the promotion part - having to walk each site through to its successful conclusion takes too much of my time. My aim is to build sites and set them on the right road for others to successfully establish which allows me the freedom to research and build.

    Opening Bid: $50
    BIN: $450
    Payment by Paypal

    I reserve the right not to sell if the final bid does not meet my expectations.

    Happy Bidding
     
    Kelvin, Jun 14, 2006 IP
  2. valueclick

    valueclick Peon

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    #2
    I like it! Good niche.
    Do you plan on selling copies of this site?
     
    valueclick, Jun 14, 2006 IP
  3. Kelvin

    Kelvin Peon

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    #3
    No copies. I only make sites once otherwise they lose their value entirely.
     
    Kelvin, Jun 14, 2006 IP
  4. dcristo

    dcristo Illustrious Member

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    #4
    $50 bid here.
     
    dcristo, Jun 14, 2006 IP
  5. aicoma

    aicoma Peon

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    #5
    ill bid $75 here.
     
    aicoma, Jun 14, 2006 IP
  6. dcristo

    dcristo Illustrious Member

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    #6
    $80 back at ya...
     
    dcristo, Jun 14, 2006 IP
  7. aicoma

    aicoma Peon

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    #7
    $90 and thats 15 all...
    :D
     
    aicoma, Jun 14, 2006 IP
  8. dcristo

    dcristo Illustrious Member

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    #8
    $100

    ............
     
    dcristo, Jun 14, 2006 IP
  9. aicoma

    aicoma Peon

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    #9
    $110 and back to you...

    ;)
     
    aicoma, Jun 14, 2006 IP
  10. dcristo

    dcristo Illustrious Member

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    #10
    $125 .....
     
    dcristo, Jun 14, 2006 IP
  11. aicoma

    aicoma Peon

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    #11
    I think the site has been off the air, are we back up and running ?

    :confused:
     
    aicoma, Jun 14, 2006 IP
  12. aicoma

    aicoma Peon

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    #12
    I seem to be all alone here....:(
     
    aicoma, Jun 14, 2006 IP
  13. Kelvin

    Kelvin Peon

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    #13
    It seems we are back up and running. Thanks for the bids so far...all PMs replied to.
     
    Kelvin, Jun 14, 2006 IP
  14. dcristo

    dcristo Illustrious Member

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    #14
    When does bidding end?
     
    dcristo, Jun 14, 2006 IP
  15. Kelvin

    Kelvin Peon

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    #15
    I've not got a end time yet...I'll see how it develops.

    I prefer to finish up early rather than having pro-longed sales but that obviously depends on the bidders and not me :)
     
    Kelvin, Jun 14, 2006 IP
  16. dcristo

    dcristo Illustrious Member

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    #16
    OK well my offer stands for 24 hrs. I don't want to lock in a bid for an uknown time period, that's all...
     
    dcristo, Jun 14, 2006 IP
  17. Kelvin

    Kelvin Peon

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    #17
    That's fine...thanks for letting me know.
     
    Kelvin, Jun 14, 2006 IP
  18. aicoma

    aicoma Peon

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    #18
    Sold at BIN. Pm details please
     
    aicoma, Jun 14, 2006 IP
  19. Kelvin

    Kelvin Peon

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    #19
    Thanks aicoma...pm sent
     
    Kelvin, Jun 14, 2006 IP
  20. Kelvin

    Kelvin Peon

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    #20
    Sale completed. Thanks for the interest everyone.
     
    Kelvin, Jun 15, 2006 IP